{
  "slug": "apple-inc",
  "symbol": "AAPL",
  "name": "Apple Inc.",
  "fiscalYearEnd": "2025-09-27",
  "filing": {
    "accession": "0000320193-25-000079",
    "form": "10-K",
    "filed": "2025-10-31",
    "url": "https://www.sec.gov/Archives/edgar/data/320193/000032019325000079/aapl-20250927.htm"
  },
  "model": "claude-haiku-5-5",
  "promptVersion": "2026-10-31.2",
  "generatedAt": "2026-10-31T19:30:58.697493+00:00",
  "segments": {
    "currency": "USD",
    "asOf": "2025-09-27",
    "total": 416161000000.0,
    "internal": null,
    "rows": [
      {
        "name": "Americas",
        "revenue": 178353000000.0,
        "share": 42.9
      },
      {
        "name": "Europe",
        "revenue": 111032000000.0,
        "share": 26.7
      },
      {
        "name": "Greater China",
        "revenue": 64377000000.0,
        "share": 15.5
      },
      {
        "name": "Japan",
        "revenue": 28703000000.0,
        "share": 6.9
      },
      {
        "name": "Rest of Asia Pacific",
        "revenue": 33696000000.0,
        "share": 8.1
      }
    ]
  },
  "sections": {
    "businessModel": [
      {
        "de": "Das Unternehmen entwirft, fertigt und vertreibt Smartphones, Personal Computer, Tablets, Wearables und Zubehör sowie dazugehörige Dienstleistungen.",
        "en": "The company designs, makes and sells smartphones, personal computers, tablets, wearables and accessories, plus related services.",
        "quote": "The Company designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services."
      },
      {
        "de": "Das iPhone ist die Smartphone-Reihe des Unternehmens, die auf dem Betriebssystem iOS läuft.",
        "en": "The iPhone is the company's line of smartphones that runs on its iOS operating system.",
        "quote": "iPhone® is the Company’s line of smartphones based on its iOS operating system."
      },
      {
        "de": "Das Unternehmen betreibt mehrere Plattformen, darunter den App Store, auf denen Kundinnen und Kunden Apps und digitale Inhalte wie Bücher, Musik und Spiele finden und herunterladen.",
        "en": "The company runs several platforms, including the App Store, where customers find and download apps and digital content such as books, music and games.",
        "quote": "The Company operates various platforms, including the App Store®, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts."
      },
      {
        "de": "Das Unternehmen bietet kostenpflichtige Service- und Support-Produkte unter der Marke AppleCare an.",
        "en": "The company offers paid service and support products under the AppleCare brand.",
        "quote": "The Company offers a portfolio of fee-based service and support products under the AppleCare® brand."
      },
      {
        "de": "Das Unternehmen bietet Zahlungsdienste an, darunter die Apple Card, eine Kreditkarte im Co-Branding, und Apple Pay, einen bargeldlosen Zahlungsdienst.",
        "en": "The company offers payment services, including Apple Card, a co-branded credit card, and Apple Pay, a cashless payment service.",
        "quote": "The Company offers payment services, including Apple Card®, a co-branded credit card, and Apple Pay®, a cashless payment service."
      }
    ],
    "customers": [
      {
        "de": "Die Kundschaft stammt überwiegend aus den Bereichen Privatkunden, kleine und mittlere Unternehmen, Bildung, Großunternehmen und öffentliche Verwaltung.",
        "en": "The company's customers are mainly consumers, small and mid-sized businesses, education customers, large enterprises and governments.",
        "quote": "The Company’s customers are primarily in the consumer, small and mid-sized business, education, enterprise and government markets."
      },
      {
        "de": "Das Unternehmen vertreibt seine Produkte und einige Dienstleistungen über Mobilfunkanbieter und andere Wiederverkäufer, von denen viele auch Produkte der Konkurrenz verkaufen.",
        "en": "The company sells its products and some services through mobile network carriers and other resellers, many of which also sell competitors' products.",
        "quote": "The Company distributes its products and certain of its services through cellular network carriers and other resellers, many of which distribute products and services from competitors."
      }
    ],
    "competition": [
      {
        "de": "Die Märkte sind sehr wettbewerbsintensiv und durch aggressiven Preiswettbewerb, Druck auf die Bruttomargen und preisbewusste Verbraucher und Unternehmen geprägt.",
        "en": "The markets are very competitive, with aggressive price competition, pressure on gross margins and price-sensitive consumers and businesses.",
        "quote": "The markets for the Company’s products and services are highly competitive and are characterized by aggressive price competition, downward pressure on gross margins, continual improvement in product performance, and price sensitivity on the part of consumers and businesses."
      },
      {
        "de": "Nach Darstellung des Unternehmens wollen viele Wettbewerber vor allem über aggressive Preise und sehr niedrige Kostenstrukturen konkurrieren sowie Produkte nachahmen und geistiges Eigentum verletzen.",
        "en": "The company says many competitors aim to compete mainly through aggressive pricing and very low cost structures, by copying its products and infringing its intellectual property.",
        "quote": "Many of the Company’s competitors seek to compete primarily through aggressive pricing and very low cost structures, and by imitating the Company’s products and infringing on its intellectual property."
      },
      {
        "de": "Das Unternehmen hält einen Minderheitsanteil an den weltweiten Märkten für Smartphones, Personal Computer, Tablets und Wearables.",
        "en": "The company has a minority market share in the global smartphone, personal computer, tablet and wearables markets.",
        "quote": "The Company has a minority market share in the global smartphone, personal computer, tablet and wearables markets"
      }
    ],
    "risks": [
      {
        "de": "Eine große Mehrheit der Fertigung wird ganz oder teilweise von Auftragsfertigern überwiegend in Festlandchina, Indien, Japan, Südkorea, Taiwan und Vietnam ausgeführt.",
        "en": "A large majority of manufacturing is done in whole or part by outsourcing partners, mainly in mainland China, India, Japan, South Korea, Taiwan and Vietnam.",
        "quote": "A significant majority of the Company’s manufacturing is performed in whole or in part by outsourcing partners located primarily in China mainland, India, Japan, South Korea, Taiwan and Vietnam"
      },
      {
        "de": "Das Unternehmen bezieht einige Komponenten von einzelnen oder wenigen Lieferanten, wodurch es erheblichen Liefer- und Preisrisiken ausgesetzt ist.",
        "en": "The company gets some components from single or limited sources, which exposes it to significant supply and pricing risks.",
        "quote": "Because the Company currently obtains certain components from single or limited sources, the Company is subject to significant supply and pricing risks."
      },
      {
        "de": "Wiederverkäufer bieten Finanzierungen, Ratenzahlungspläne oder Zuschüsse für den Kauf von Geräten an, und diese können jederzeit eingestellt oder geändert werden.",
        "en": "Resellers offer financing, installment plans or subsidies for device purchases, and these may be stopped or changed at any time.",
        "quote": "Resellers offer financing, installment payment plans or subsidies for users’ purchases of devices, and such plans may be discontinued or modified any time."
      }
    ]
  }
}