{
  "slug": "meta-platforms-inc",
  "symbol": "META",
  "name": "Meta Platforms Inc.",
  "fiscalYearEnd": "2025-12-31",
  "filing": {
    "accession": "0001628280-26-003942",
    "form": "10-K",
    "filed": "2026-01-29",
    "url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm"
  },
  "model": "claude-haiku-5-5",
  "promptVersion": "2026-10-31.2",
  "generatedAt": "2026-10-31T19:34:58.157516+00:00",
  "segments": {
    "currency": "USD",
    "asOf": "2025-12-31",
    "total": 200966000000.0,
    "internal": null,
    "rows": [
      {
        "name": "Family of Apps",
        "revenue": 198759000000.0,
        "share": 98.9
      },
      {
        "name": "Reality Labs",
        "revenue": 2207000000.0,
        "share": 1.1
      }
    ]
  },
  "sections": {
    "businessModel": [
      {
        "de": "Das Unternehmen erzielt fast seinen gesamten Umsatz, indem es Werbeplätze auf seiner App-Familie an Werbetreibende verkauft.",
        "en": "The company earns almost all its revenue by selling advertising placements on its family of apps to marketers.",
        "quote": "Currently, we generate substantially all of our revenue from selling advertising placements on our family of apps to marketers, which is reflected in FoA."
      },
      {
        "de": "Zu den aktuellen Virtual-Reality-Produkten gehören Meta-Quest-Geräte sowie Software und Inhalte, die über den Meta Horizon Store erhältlich sind.",
        "en": "Its current virtual reality products include Meta Quest devices, plus software and content available through the Meta Horizon Store.",
        "quote": "Our current product offerings in VR include our Meta Quest devices, as well as software and content available through the Meta Horizon Store"
      },
      {
        "de": "Werbetreibende kaufen Anzeigen, die auf Facebook, Instagram, Messenger, Threads, WhatsApp sowie auf Apps und Websites Dritter erscheinen können.",
        "en": "Marketers buy ads that can appear on Facebook, Instagram, Messenger, Threads, WhatsApp, and third-party apps and websites.",
        "quote": "Marketers purchase ads that can appear in multiple places including on Facebook, Instagram, Messenger, Threads, and WhatsApp, as well as third-party applications and websites."
      },
      {
        "de": "Zu den aktuellen KI-Brillen gehören die Ray-Ban Meta und Oakley Meta Brillen, die Meta AI, einen Dialogassistenten, enthalten.",
        "en": "Its current AI glasses include the Ray-Ban Meta and Oakley Meta glasses, which feature Meta AI, a conversational assistant.",
        "quote": "Our current AI glasses include the Ray-Ban Meta and Oakley Meta glasses, which feature Meta AI, our advanced conversational assistant"
      }
    ],
    "customers": [
      {
        "de": "Die Mehrheit der Werbetreibenden nutzt die selbstbedienbare Werbeplattform des Unternehmens, um ihre Werbekampagnen zu starten und zu verwalten.",
        "en": "The majority of the company's marketers use its self-service ad platform to launch and manage their advertising campaigns.",
        "quote": "The majority of our marketers use our self-service ad platform to launch and manage their advertising campaigns."
      },
      {
        "de": "Bei seinen RL-Produkten richten sich die Verkaufsbemühungen auf Verkäufe an Verbraucher und Unternehmen von Meta-Quest-Produkten und KI-Brillen.",
        "en": "For its RL products, sales efforts focus on sales to consumers and businesses of Meta Quest products and AI glasses.",
        "quote": "For our RL products, our sales efforts utilize third-party sales channels such as retailers, resellers, and distribution partners, and our direct-to-consumer channel, Meta.com, and several Meta stores. These efforts are focused on driving consumer and enterprise sales and adoption of our Meta Quest portfolio of products and AI glasses."
      }
    ],
    "competition": [
      {
        "de": "Das Unternehmen konkurriert mit Online-Anbietern von Produkten für Verbindung, Austausch, Entdeckung und Kommunikation sowie mit Unternehmen, die Werbung an Firmen verkaufen, die Verbraucher erreichen wollen.",
        "en": "The company competes with online companies that offer connection, sharing, discovery, and communication products, and with companies that sell advertising to businesses wanting to reach consumers.",
        "quote": "We compete with companies providing connection, sharing, discovery, and communication products and services to users online, as well as companies that sell advertising to businesses looking to reach consumers"
      },
      {
        "de": "Konkurrierende Produkte und Dienste wie TikTok haben das Engagement einiger Nutzer bei den Produkten und Diensten des Unternehmens verringert.",
        "en": "Competing products and services such as TikTok have reduced some users' engagement with the company's products and services.",
        "quote": "competitive products and services, such as TikTok, that have reduced some users' engagement with our products and services"
      },
      {
        "de": "Ein Faktor im Wettbewerb ist, wie beliebt, nützlich, einfach zu bedienen, leistungsfähig und zuverlässig die Produkte des Unternehmens im Vergleich zu Konkurrenzprodukten sind.",
        "en": "One factor in competition is how popular, useful, easy to use, well performing, and reliable the company's products are compared with competitors' products.",
        "quote": "the popularity, usefulness, ease of use, performance, and reliability of our products compared to our competitors' products;"
      }
    ],
    "risks": [
      {
        "de": "2021 nahm Apple bestimmte Änderungen an iOS und seinen Datennutzungsrichtlinien vor, die die Möglichkeiten des Unternehmens und anderer iOS-Entwickler verringern, Werbung gezielt auszuspielen und zu messen.",
        "en": "In 2021 Apple made certain changes to iOS and its data use policies, which reduce the ability of the company and other iOS developers to target and measure advertising.",
        "quote": "For example, in 2021, Apple made certain changes to its products and data use policies in connection with changes to its iOS operating system that reduce our and other iOS developers' ability to target and measure advertising"
      },
      {
        "de": "Investitionen in Reality Labs haben den gesamten Betriebsgewinn des Unternehmens im Jahr 2025 um rund 19,19 Milliarden US-Dollar verringert.",
        "en": "Investments in Reality Labs reduced the company's overall operating profit in 2025 by approximately 19.19 billion dollars.",
        "quote": "For example, our investments in Reality Labs reduced our 2025 overall operating profit by approximately $19.19 billion"
      },
      {
        "de": "Mark Zuckerberg, Gründer, Vorsitzender und CEO, kann Stimmrechte ausüben, die einer Mehrheit der Stimmrechte an den ausstehenden Aktien des Unternehmens entsprechen.",
        "en": "Mark Zuckerberg, the founder, chairman and CEO, is able to vote a majority of the voting power of the company's outstanding capital stock.",
        "quote": "Mark Zuckerberg, our founder, Chairman, and CEO, is able to exercise voting rights with respect to a majority of the voting power of our outstanding capital stock"
      }
    ]
  }
}