Stock · BKNG · Consumer Cyclical
United States · Large Cap · listed since 1999 · Revenue 12 mo. $28.2B
Price as of 11/06/2026
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally.
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
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Summary
54.7 of 100
Mean of the six area values. Each area value is the mean of the stock's ranks among the companies in its sector. 50 is the middle of the sector, not a share of companies beaten.
Analysis
What the price requires
If free cash flow stays at €8.2B (2025), it supports €90.6B. The remaining €17B of the market value assume it grows 2.4% a year for 10 years and not at all afterwards.
Required FCF growth per year
2.4%
no growth afterwards
Price to operating cash flow 12.5×, below its usual range.
Middle half of 20 quarters: 14.0× to 19.8×, median 17.0×.
Measures only against its own past, not against what the company is worth. Price as of 11/06/2026.
with respect to the priced-in expectation
with respect to the priced-in expectation
No anomaly in the stored figures.
Since the last quarter
Q1 → Q2 2026
3 more unchanged: Revenue, 12 mo., Gross margin, EBIT margin
Derivation
Each area value is the average of its metrics' ranks within the sector (0 to 100, 50 is the middle). For metrics where lower is better, the rank is mirrored. The overall value is the average of the area values.
Price as of 11/06/2026.
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Return on equity | −95.80% | 11.07% | Rank 1 |
| Return on capital (Greenblatt) | 145.65% | 17.91% | Rank 97 |
| EBIT margin | 34.48% | 10.89% | Rank 96 |
| FCF margin | 33.76% | 8.07% | Rank 98 |
| Gross margin | 100.00% | 34.00% | Rank 99 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Revenue growth, 1 year | 13.39% | 5.10% | Rank 81 |
| Earnings growth, 3 years per year | 29.44% | 8.34% | Rank 83 |
| Earnings growth, 5 years per year | 158.54% | 15.10% | Rank 100 |
| Sustainable growth (ROE × retained earnings) | 1.20% | 4.34% | Rank 11 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Earnings yield | 4.12% | 4.32% | Rank 48 |
| FCF yield | 7.58% | 4.17% | Rank 78 |
| EV/saleslower is better | 4.51 | 1.95 | Rank 16 |
| EV/EBITlower is better | 13.08 | 16.88 | Rank 65 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Share price, 1 year | −27.62% | −4.35% | Rank 19 |
| Share price, 6 months | −2.69% | 3.63% | Rank 33 |
| Share price, 3 months | −19.94% | 2.92% | Rank 7 |
| Distance from 52-week high | −26.87% | −15.83% | Rank 26 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Accruals (Sloan)lower is better | −12.96% | 0.39% | Rank 100 |
| Change in share countlower is better | −4.18% | −0.37% | Rank 82 |
| Dividend streak in years | 1 | 4 | Rank 29 |
| Price reaction to results, market-adjusted | 6.61% | 0.16% | Rank 88 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Equity ratio | −19.06% | 40.59% | Rank 3 |
| Net debt/EBITDAlower is better | 0.16 | 0.99 | Rank 65 |
| Debt to equitylower is betterdoes not count towards the rank | −2.17 | 0.49 | |
| Volatility, 1 yearlower is better | 37.91% | 33.42% | Rank 33 |
Ten years in figures
| Year | Revenue, $B | EBIT margin | FCF | Shares | Net debt |
|---|---|---|---|---|---|
| 2016 | 10.7 | 27.1% | $3.7B | 1.25B | $5.1B |
| 2017 | 12.7 | 35.8% | $4.4B | 1.25B | $7.0B |
| 2018 | 14.5 | 36.8% | $4.9B | 1.20B | $6.0B |
| 2019 | 15.1 | 35.5% | $4.5B | 1.09B | $2.8B |
| 2020 | 6.8 | −9.3% | −$201.0M | 1.03B | $1.8B |
| 2021 | 11.0 | 22.8% | $2.5B | 1.03B | $150.0M |
| 2022 | 17.1 | 29.9% | $6.2B | 1.00B | $816.0M |
| 2023 | 21.4 | 27.3% | $7.0B | 913M | $2.7B |
| 2024 | 23.7 | 31.8% | $7.9B | 852M | $917.0M |
| 2025 | 26.9 | 34.5% | $9.1B | 816M | $2.1B |
4 of 7 StockScorer Score rules met · How the score is built
Booking Holdings Inc mainly meets criteria in the Valuation category. Result from 18 strategies checked.
Booking Holdings Inc is rated here with the StockScorer Score strategy, the flagship rule set. It compares return and cash-flow metrics with the median of the company's own sector and checks growth and price trend.
4 of 7 rules met
7 of 11 points
Detail data
Excerpt from 18 strategies checked. The full evaluation is visible after a free sign-up.
With a free account, you can see the match across all strategies checked in one complete overview.
Selected fundamental metrics for Booking Holdings Inc.
| Metric | Stock | Sector |
|---|---|---|
| P/E ratio | 24.3 | 21.6 |
| P/B ratio | −15.7 | 2.4 |
| Return on equity (ROE) | −95.8% | 11.1% |
| Equity ratio | −19.1% | 40.6% |
| Debt-to-equity (D/E) | −2.17 | 0.49 |
| Dividend yield | 1.0% | 2.2% |
How comparable stocks in the same sector score in the StockScorer model.
| Symbol | Company | Rating |
|---|---|---|
| BKNG | Booking Holdings Incthis page | |
| ABNB | Airbnb Inc | High8.2 |
| RCL | Royal Caribbean Cruises Ltd | Low0.9 |
| CCL | Carnival Corporation | Low4.5 |
| EXPE | Expedia Group Inc. | locked |
| VIK | Viking Holdings Ltd | locked |
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