Stock · BATS.L · Consumer Defensive

British American Tobacco PLC

United Kingdom · Large Cap · Revenue 12 mo. £25.8B

Price as of 11/06/2026

Score with PlusTo the score
Price
£45.67
1 Y +0.2%
Market cap
£98.5B
Phase
Payout
core business profitable, at least half of operating cash flow goes to shareholders
Revenue −2.5% a year (3 years)EBIT margin 39.0%Payout 101.5% of operating cash flow

British American Tobacco p.l.c. provides tobacco and nicotine products to consumers in the United States, Europe, Latin America, Canada, the Asia-Pacific, the Middle East, Central Asia, Caucasus, and Africa.

moreless

British American Tobacco p.l.c. provides tobacco and nicotine products to consumers in the United States, Europe, Latin America, Canada, the Asia-Pacific, the Middle East, Central Asia, Caucasus, and Africa. The company offers vapour products; heated products, which consists of a battery-powered device and a plant-based substance consumable that is heated; modern oral products, such as nicotine pouches; combustibles, including cigarette sticks and other tobacco stick products; traditional oral products, such as snus and moist snuff; and fine cut/roll-your-own tobacco products. It sells its products under the Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Newport, Natural American Spirit, and Camel Snus brands, as well as Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, and State Express 555 brands. The company distributes its products to retail outlets. British American Tobacco p.l.c. was founded in 1902 and is headquartered in London, the United Kingdom.

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Summary

British American Tobacco PLC is around the middle of the Consumer Defensive sector overall

58.2 of 100

Mean of the six area values. Each area value is the mean of the stock's ranks among the companies in its sector. 50 is the middle of the sector, not a share of companies beaten.

Analysis

What the price requires

The price requires 9.9% FCF growth a year, more than achieved over the last 5 and 10 years.

If free cash flow stays at €5.2B (2025), it supports €58.1B. The remaining €60B of the market value assume it grows 9.9% a year for 10 years and not at all afterwards.

Required FCF growth per year

9.9%

no growth afterwards

Market value breakdown€118.1B market value, price as of 11/06/2026

€58.1B without growth
€60B priced-in growth
  • 5 yrs achieved −4.5%
  • 10 yrs achieved 8.2%
  • priced in 9.9%

2 signs support the expectation, 3 speak against it.

What supports it

with respect to the priced-in expectation

  • High, stable gross margin median 82.4%, range 9.9 pp (10 years)
  • Low capital needs capex median 2.9% of revenue (10 years)

What speaks against it

with respect to the priced-in expectation

  • Expectation above the company's own record priced in 9.9%, achieved at most 8.2%
  • Dividend above free cash flow payout 120.6% of FCF
  • Volatile earnings 3 drops or sign changes in up to 10 years

Since the last quarter

Q1 → Q3 2026

Mostly worse than the previous quarter: 3 of 5 changes for the worse.

  • FCF, 12 mo.£4.4B → £5.4B+23.8%better
  • Gross margin61.4% → 60.2%−1.2 ppworse
  • EBIT margin39.6% → 37.6%−2.0 ppworse
  • FCF margin17.0% → 20.9%+3.9 ppbetter
  • Return on equity16.2% → 13.3%−2.8 ppworse

3 more unchanged: Revenue, 12 mo., Net debt, Shares outstanding

Derivation

How the sector comparison is derived

Each area value is the average of its metrics' ranks within the sector (0 to 100, 50 is the middle). For metrics where lower is better, the rank is mirrored. The overall value is the average of the area values.

Price as of 11/06/2026.

Profitability90.0above the middleEarns more than the sector: Gross margin 83.50%, sector 35.78%.
MetricStockSector medianPosition in sector
Return on equity16.20%12.35%Rank 63
Return on capital (Greenblatt)223.00%20.14%Rank 99
EBIT margin39.04%9.44%Rank 99
FCF margin17.03%6.71%Rank 90
Gross margin83.50%35.78%Rank 100
Growth53.9around the middleGrows about as fast as the sector.
MetricStockSector medianPosition in sector
Revenue growth, 1 year−0.99%2.12%Rank 27
Earnings growth, 3 years per year6.25%5.20%Rank 51
Earnings growth, 5 years per year4.55%6.07%Rank 47
Sustainable growth (ROE × retained earnings)7.73%3.77%Rank 91
Valuation54.7around the middleValued about like the sector.
MetricStockSector medianPosition in sector
Earnings yield7.73%4.25%Rank 93
FCF yield4.43%5.05%Rank 41
EV/saleslower is better5.091.51Rank 8
EV/EBITlower is better13.0516.74Rank 77
Momentum44.2around the middleShare price moving about like the sector.
MetricStockSector medianPosition in sector
Share price, 1 year0.20%3.24%Rank 43
Share price, 6 months7.51%11.30%Rank 37
Share price, 3 months8.43%9.00%Rank 48
Distance from 52-week high−7.96%−7.96%Rank 49
Quality56.1around the middleQuality about like the sector.
MetricStockSector medianPosition in sector
Accruals (Sloan)lower is better0.03%−0.99%Rank 36
Change in share countlower is better−1.17%−0.62%Rank 61
Dividend streak in years75Rank 64
Price reaction to results, market-adjusted0.97%0.22%Rank 64
Balance sheet & risk50.2around the middleRisk about like the sector.
MetricStockSector medianPosition in sector
Equity ratio43.85%41.95%Rank 54
Net debt/EBITDAlower is better2.271.96Rank 41
Debt to equitylower is better0.750.67Rank 47
Volatility, 1 yearlower is better25.25%25.82%Rank 58

Ten years in figures

Revenue from £14.1B (2016) to £25.6B (2025), 6.8% a year.

Fiscal years, amounts in GBP
YearRevenue, £BEBIT marginFCF, £BSharesNet debt, £B
201614.132.9%4.02.26B17.3
201719.632.8%4.62.26B46.2
201824.538.0%9.52.26B44.9
201925.934.8%8.22.26B42.8
202025.838.7%9.02.26B40.8
202125.739.9%9.02.26B36.8
202227.738.1%9.72.26B39.7
202327.3−57.7%10.32.23B35.1
202425.910.6%9.52.23B31.7
202525.639.0%4.42.20B31.9

Score, radar and strategy match for British American Tobacco PLC are visible with Plus. Metrics, price and sector comparison stay free.

Detail data

How does British American Tobacco PLC stock perform across 18 strategies?

Excerpt from 18 strategies checked. The full evaluation is visible after a free sign-up.

Strategy match visible with Plus

The match with the 18 strategies checked is visible with Plus.

  • Piotroski F-Score (9-Point Check)
  • Dividend Quality: 4 Factors
  • Defensive: Low Volatility
  • StockScorer Score
  • Mohanram G-Score: Growth Quality
  • Earnings Quality: Accrual Check (Sloan)
  • Magic Formula: Value + Quality
  • Moat Quality
  • Undervalued Stocks: Multi-Factor Check
  • Levermann Strategy (13 Criteria)
  • Balanced GARP
  • Growth Momentum (CAN SLIM principle)
  • Trending Value: Value + Momentum
  • PEG Strategy (inspired by Peter Lynch)
  • Dividend Aristocrats & Continuity
  • Acquirer's Multiple: EV/EBIT Deep Value
  • Altman Z-Score: Stress Test
  • High-Growth / Rule of 40

British American Tobacco PLC key metrics: P/E, P/B and equity ratio

Selected fundamental metrics for British American Tobacco PLC.

MetricStockSector
P/E ratio12.922.8
P/B ratio2.12.6
Return on equity (ROE)16.2%12.3%
Equity ratio43.9%42.0%
Debt-to-equity (D/E)0.750.67
Dividend yield5.3%2.6%

Similar stocks in Consumer Defensive

How comparable stocks in the same sector score in the StockScorer model.

SymbolCompanyRating
BATS.LBritish American Tobacco PLCthis page
MOAltria Grouplocked
2914.TJapan Tobacco Inclocked
ITC.NSITC Limitedlocked
PMPhilip Morris International Inclocked
IMB.LImperial Brands PLClocked

Frequently asked questions about British American Tobacco PLC stock

How does British American Tobacco PLC stock (BATS.L) score in the StockScorer model?
The StockScorer score for British American Tobacco PLC is visible with Plus. The stock lies outside the basic universe (Germany 40, Germany Mid 50, Germany Small 70, Eurozone 50, S&P 500, NASDAQ-100).
What is British American Tobacco PLC's P/E ratio?
British American Tobacco PLC's P/E ratio is 12.9. The Consumer Defensive sector median is 22.8.
What sector is British American Tobacco PLC in?
British American Tobacco PLC is assigned to the Consumer Defensive sector. Its rank within the sector is 58.2 out of 100: 100 means the stock leads its peer group of large and mid-cap sector stocks in every measured area.

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