Stock · EBAY · Consumer Cyclical

eBay Inc

United States · Large Cap · listed since 1998 · Revenue 12 mo. $12B

Price as of 11/06/2026

StockScorer score
5.5
of 10 6 of 11 points Medium Match To the score
Price
$121.96
1 Y +41.2%
Market cap
$53.9B
Phase
Payout
core business profitable, at least half of operating cash flow goes to shareholders
Revenue +4.3% a year (3 years)EBIT margin 20.5%Payout 139.0% of operating cash flow

eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally.

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eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. The company's platforms enable users to list, sell, buy, and pay various products. The company was founded in 1995 and is headquartered in San Jose, California.

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Summary

eBay Inc is above the middle of the Consumer Cyclical sector overall

60.8 of 100

Mean of the six area values. Each area value is the mean of the stock's ranks among the companies in its sector. 50 is the middle of the sector, not a share of companies beaten.

Analysis

What the price requires

The price requires 14.9% FCF growth a year, more than achieved over the last 5 and 10 years.

If free cash flow stays at €1.5B (2025), it supports €16.6B. The remaining €31.8B of the market value assume it grows 14.9% a year for 10 years and not at all afterwards.

Required FCF growth per year

14.9%

no growth afterwards

Market value breakdown€48.3B market value, price as of 11/06/2026

€16.6B without growth
€31.8B priced-in growth
  • 5 yrs achieved −2.0%
  • 10 yrs achieved −4.5%
  • priced in 14.9%

Valuation against its own history

Price to operating cash flow 18.8×, above its usual range.

Middle half of 20 quarters: 10.6× to 17.2×, median 14.3×.

Measures only against its own past, not against what the company is worth. Price as of 11/06/2026.

1 sign supports the expectation, 2 speak against it.

What supports it

with respect to the priced-in expectation

  • High, stable gross margin median 75.6%, range 8.4 pp (10 years)

What speaks against it

with respect to the priced-in expectation

  • Expectation above the company's own record priced in 14.9%, achieved at most −2.0%
  • Volatile earnings 4 drops or sign changes in up to 10 years

Since the last quarter

Q1 → Q2 2026

Mostly better than the previous quarter: 2 of 3 changes for the better.

  • FCF, 12 mo.$1.7B → $2.4B+43.9%better
  • FCF margin14.6% → 20.2%+5.7 ppbetter
  • Net debt$4.3B → $4.8B+11.9%worse

5 more unchanged: Revenue, 12 mo., Gross margin, EBIT margin, Shares outstanding, Return on equity

Derivation

How the sector comparison is derived

Each area value is the average of its metrics' ranks within the sector (0 to 100, 50 is the middle). For metrics where lower is better, the rank is mirrored. The overall value is the average of the area values.

Price as of 11/06/2026.

Profitability87.5above the middleEarns more than the sector: Return on capital (Greenblatt) 102.80%, sector 17.91%.
MetricStockSector medianPosition in sector
Return on equity44.01%11.07%Rank 92
Return on capital (Greenblatt)102.80%17.91%Rank 94
EBIT margin20.51%10.89%Rank 83
FCF margin14.96%8.07%Rank 79
Gross margin71.45%34.00%Rank 91
Growth42.4around the middleGrows about as fast as the sector.
MetricStockSector medianPosition in sector
Revenue growth, 1 year7.95%5.10%Rank 63
Earnings growth, 3 years per yeardoes not count towards the rank–8.34%
Earnings growth, 5 years per year−10.97%15.10%Rank 7
Sustainable growth (ROE × retained earnings)4.73%4.34%Rank 57
Valuation27.7below the middleValued higher than the sector: EV/sales 5.25, sector 1.95.
MetricStockSector medianPosition in sector
Earnings yield3.62%4.32%Rank 44
FCF yield3.08%4.17%Rank 33
EV/saleslower is better5.251.95Rank 12
EV/EBITlower is better25.6116.88Rank 21
Momentum87.3above the middleShare price doing better than the sector: Share price, 1 year 41.24%, sector −4.35%.
MetricStockSector medianPosition in sector
Share price, 1 year41.24%−4.35%Rank 96
Share price, 6 months13.73%3.63%Rank 75
Share price, 3 months14.04%2.92%Rank 87
Distance from 52-week high−2.55%−15.83%Rank 92
Quality84.9above the middleQuality above the sector: Accruals (Sloan) −7.29%, sector 0.39%.
MetricStockSector medianPosition in sector
Accruals (Sloan)lower is better−7.29%0.39%Rank 96
Change in share countlower is better−8.18%−0.37%Rank 96
Dividend streak in years64Rank 75
Price reaction to results, market-adjusted2.73%0.16%Rank 73
Balance sheet & risk35.0below the middleMore risk than the sector: Debt to equity 1.60, sector 0.49.
MetricStockSector medianPosition in sector
Equity ratio26.21%40.59%Rank 23
Net debt/EBITDAlower is better1.510.99Rank 41
Debt to equitylower is better1.600.49Rank 20
Volatility, 1 yearlower is better32.09%33.42%Rank 55

Ten years in figures

Revenue from $9.3B (2016) to $11.1B (2025), 2.0% a year.

Fiscal years, amounts in USD
YearRevenue, $BEBIT marginFCF, $BSharesNet debt, $B
20169.325.0%2.21.14B7.1
20179.922.8%2.51.06B7.9
20188.720.3%2.0991M7.0
20197.423.8%2.6856M7.5
20208.929.6%1.9718M7.0
202110.428.1%2.2652M8.0
20229.824.0%1.8558M7.2
202310.119.2%2.0533M6.2
202410.322.5%2.0501M5.1
202511.120.5%1.7460M5.5
5.5 / 10Medium MatchStockScorer score6 of 11 points

4 of 7 StockScorer Score rules met · How the score is built

eBay Inc mainly meets criteria in the Profitability category. Result from 18 strategies checked.

This stock · Profitability: 100%This stock · Growth: 0%This stock · Valuation: 0%This stock · Momentum: 100%Median of all stocks · Profitability: 33%Median of all stocks · Growth: 0%Median of all stocks · Valuation: 0%Median of all stocks · Momentum: 0%50%100%ProfitabilityGrowthValuationMomentumThis stockMedian of all stocks

How eBay Inc's score is built

eBay Inc is rated here with the StockScorer Score strategy, the flagship rule set. It compares return and cash-flow metrics with the median of the company's own sector and checks growth and price trend.

4 of 7 rules met

6 of 11 points

  1. Free cash flow yield above the sector mediannot met0 of 2 points
  2. Return on capital (Greenblatt ROC) above the sector medianmet2 of 2 points
  3. Return on equity above the sector medianmet1 of 1 point
  4. Free cash flow margin above the sector medianmet2 of 2 points
  5. Revenue growth above 15%not met0 of 2 points
  6. 3-year earnings growth above 12% p.a.no data0 of 1 point
  7. 12-month share price more than 20 percentage points ahead of the marketmet1 of 1 point
  8. Exclusion: financial and real estate stocksdoes not apply

Detail data

How does eBay Inc stock perform across 18 strategies?

Excerpt from 18 strategies checked. The full evaluation is visible after a free sign-up.

12 more strategies locked

With a free account, you can see the match across all strategies checked in one complete overview.

  • Altman Z-Score: Stress Test
  • Earnings Quality: Accrual Check (Sloan)
  • Levermann Strategy (13 Criteria)
  • Magic Formula: Value + Quality
  • Defensive: Low Volatility
  • Dividend Aristocrats & Continuity
  • Acquirer's Multiple: EV/EBIT Deep Value
  • Balanced GARP
  • High-Growth / Rule of 40
  • PEG Strategy (inspired by Peter Lynch)
  • Trending Value: Value + Momentum
  • Undervalued Stocks: Multi-Factor Check

eBay Inc key metrics: P/E, P/B and equity ratio

Selected fundamental metrics for eBay Inc.

MetricStockSector
P/E ratio27.621.6
P/B ratio12.22.4
Return on equity (ROE)44.0%11.1%
Equity ratio26.2%40.6%
Debt-to-equity (D/E)1.600.49
Dividend yield1.0%2.2%

Similar stocks in Consumer Cyclical

How comparable stocks in the same sector score in the StockScorer model.

SymbolCompanyRating
EBAYeBay Incthis page
CPNGCoupang LLClocked
DASHDoorDash, Inc. Class A Common StockMedium5.5
WWayfair Inclocked
CARTMaplebear Inc.locked
SESea Ltdlocked

Frequently asked questions about eBay Inc stock

How does eBay Inc stock (EBAY) score in the StockScorer model?
eBay Inc stock reaches a StockScorer score of 5.5 out of 10, which is a medium match with the rule-based strategies. 4 out of 7 flagship profile rules are met.
What is eBay Inc's P/E ratio?
eBay Inc's P/E ratio is 27.6. The Consumer Cyclical sector median is 21.6.
What sector is eBay Inc in?
eBay Inc is assigned to the Consumer Cyclical sector. Its rank within the sector is 60.8 out of 100: 100 means the stock leads its peer group of large and mid-cap sector stocks in every measured area.

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