Stock · CLX · Consumer Defensive
United States · Large Cap · listed since 1983 · Revenue 12 mo. $6.7B
Price as of 11/06/2026
The Clorox Company manufactures and markets consumer and professional products worldwide.
The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The company home care cleaning and disinfecting products and laundry additives, skin sanitization and cleaning products, professional cleaning and disinfecting products, and professional food service products under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Formula 409, Purell, GOJO, CloroxPro, Clorox Healthcare, Hidden Valley, Poett, Clorinda, and Chux brands. It also provides bags and wraps, cat litter, and grilling products under the Glad, Fresh Step, Scoop Away, Kingsford, and Ever Clean brands; and dressings, dips, seasonings, sauces, water-filtration products, and natural personal care products under the Brita and Burt's Bees brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; distributors; and other retail outlets through direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
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Summary
44.5 of 100
Mean of the six area values. Each area value is the mean of the stock's ranks among the companies in its sector. 50 is the middle of the sector, not a share of companies beaten.
Analysis
What the price requires
If free cash flow stays at €363.4M (2026), it supports €4B. The remaining €6.6B of the market value assume it grows 13.5% a year for 10 years and not at all afterwards.
Required FCF growth per year
13.5%
no growth afterwards
Price to operating cash flow 19.9×, within its usual range.
Middle half of 20 quarters: 17.6× to 22.0×, median 18.9×.
Measures only against its own past, not against what the company is worth. Price as of 11/06/2026.
with respect to the priced-in expectation
with respect to the priced-in expectation
Since the last quarter
Q1 → Q2 2026
3 more unchanged: Revenue, 12 mo., FCF margin, Shares outstanding
Derivation
Each area value is the average of its metrics' ranks within the sector (0 to 100, 50 is the middle). For metrics where lower is better, the rank is mirrored. The overall value is the average of the area values.
Price as of 11/06/2026.
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Return on equity | 652.22% | 12.35% | Rank 100 |
| Return on capital (Greenblatt) | 86.88% | 20.14% | Rank 92 |
| EBIT margin | 24.73% | 9.44% | Rank 91 |
| FCF margin | 6.03% | 6.71% | Rank 46 |
| Gross margin | 42.32% | 35.78% | Rank 64 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Revenue growth, 1 year | −5.41% | 2.12% | Rank 12 |
| Earnings growth, 3 years per year | 58.82% | 5.20% | Rank 99 |
| Earnings growth, 5 years per year | −2.93% | 6.07% | Rank 23 |
| Sustainable growth (ROE × retained earnings) | 3.08% | 3.77% | Rank 32 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Earnings yield | 4.81% | 4.25% | Rank 62 |
| FCF yield | 3.42% | 5.05% | Rank 24 |
| EV/saleslower is better | 2.56 | 1.51 | Rank 31 |
| EV/EBITlower is better | 10.36 | 16.74 | Rank 93 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Share price, 1 year | −15.55% | 3.24% | Rank 18 |
| Share price, 6 months | 8.95% | 11.30% | Rank 40 |
| Share price, 3 months | 0.20% | 9.00% | Rank 20 |
| Distance from 52-week high | −21.39% | −7.96% | Rank 19 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Accruals (Sloan)lower is better | 34.08% | −0.99% | Rank 0 |
| Change in share countlower is better | −1.73% | −0.62% | Rank 72 |
| Dividend streak in years | 38 | 5 | Rank 97 |
| Price reaction to results, market-adjusted | 4.88% | 0.22% | Rank 94 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Equity ratio | 1.15% | 41.95% | Rank 2 |
| Net debt/EBITDAlower is better | 4.60 | 1.96 | Rank 4 |
| Debt to equitylower is better | 61.33 | 0.67 | Rank 0 |
| Volatility, 1 yearlower is better | 32.06% | 25.82% | Rank 15 |
Ten years in figures
| Year | Revenue, $B | EBIT margin | FCF | Shares | Net debt, $B |
|---|---|---|---|---|---|
| 2017 | 6.0 | 18.7% | $637.0M | 132M | 1.8 |
| 2018 | 6.1 | 18.4% | $780.0M | 132M | 2.4 |
| 2019 | 6.2 | 17.8% | $786.0M | 130M | 2.6 |
| 2020 | 6.7 | 18.8% | $1.3B | 128M | 2.3 |
| 2021 | 7.3 | 16.7% | $945.0M | 127M | 2.8 |
| 2022 | 7.1 | 10.1% | $535.0M | 124M | 2.9 |
| 2023 | 7.4 | 11.1% | $930.0M | 124M | 2.6 |
| 2024 | 7.1 | 10.2% | $483.0M | 125M | 2.7 |
| 2025 | 7.1 | 16.6% | $761.0M | 124M | 2.7 |
| 2026 | 6.7 | 24.7% | $405.0M | 122M | 5.4 |
3 of 7 StockScorer Score rules met · How the score is built
The Clorox Company mainly meets criteria in the Profitability category. Result from 18 strategies checked.
The Clorox Company is rated here with the StockScorer Score strategy, the flagship rule set. It compares return and cash-flow metrics with the median of the company's own sector and checks growth and price trend.
3 of 7 rules met
4 of 11 points
Detail data
Excerpt from 18 strategies checked. The full evaluation is visible after a free sign-up.
With a free account, you can see the match across all strategies checked in one complete overview.
Selected fundamental metrics for The Clorox Company.
| Metric | Stock | Sector |
|---|---|---|
| P/E ratio | 20.8 | 22.8 |
| P/B ratio | 135.6 | 2.6 |
| Return on equity (ROE) | 652.2% | 12.3% |
| Equity ratio | 1.2% | 42.0% |
| Debt-to-equity (D/E) | 61.33 | 0.67 |
| Dividend yield | 5.0% | 2.6% |
How comparable stocks in the same sector score in the StockScorer model.
| Symbol | Company | Rating |
|---|---|---|
| CLX | The Clorox Companythis page | |
| CHD | Church & Dwight Company Inc | Medium5.5 |
| KMB | Kimberly-Clark Corporation | Low4.5 |
| KVUE | Kenvue Inc. | locked |
| EL | Estee Lauder Companies Inc | locked |
| PUIG.MC | Puig Brands SA | locked |
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