Stock · AMZN · Consumer Cyclical
United States · Large Cap · listed since 1997 · Revenue 12 mo. $797.5B
Price as of 11/06/2026
Summary
46.3 of 100
Mean of the six area values. Each area value is the mean of the stock's ranks among the companies in its sector. 50 is the middle of the sector, not a share of companies beaten.
Analysis
What the price requires
If free cash flow stays at €6.9B (2025), it supports €76.7B. The remaining €2.4T of the market value assume it grows more than 30% a year for 10 years and not at all afterwards.
Required FCF growth per year
over 30%
no growth afterwards
Price to operating cash flow 16.8×, below its usual range.
Middle half of 20 quarters: 18.0× to 20.8×, median 19.1×.
Measures only against its own past, not against what the company is worth. Price as of 11/06/2026.
with respect to the priced-in expectation
with respect to the priced-in expectation
AI summary of the 2025 annual report
A language model selected and condensed statements from the report. Each statement carries a verbatim quote. The selection is not complete and shows the state of the report. It gives no rating and does not feed into the score.
Form 10-K, fiscal year ended 12/31/2025, filed 02/06/2026. Open the report at the SEC
| Segment | Share | Revenue |
|---|---|---|
| North America | 59.5% | $426.3B |
| International | 22.6% | $161.9B |
| Amazon Web Services | 18.0% | $128.7B |
From the report's structured data (XBRL), not from the language model. The sum can differ slightly from group revenue.
The company makes and sells electronic devices, such as Kindle, Fire tablet, Fire TV, Echo, Ring, Blink and eero. It also develops and produces media content.
We also manufacture and sell electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and we develop and produce media content.The company earns fixed fees, a percentage of sales, per-unit activity fees, interest, or a mix of these, for its seller programs.
We earn fixed fees, a percentage of sales, per-unit activity fees, interest, or some combination thereof, for our seller programs.AWS offers a broad set of on-demand technology services, such as computing, storage, databases, analytics, artificial intelligence and machine learning.
through AWS, which offers a broad set of on-demand technology services, including compute, storage, database, analytics, artificial intelligence and machine learning, and other services.The company offers advertising services to sellers, vendors, publishers, authors and others, through programs such as sponsored ads, display and video advertising.
We provide advertising services to sellers, vendors, publishers, authors, and others, through programs such as sponsored ads, display, and video advertising.The company offers subscription services such as Amazon Prime, a membership program that includes fast, free shipping on tens of millions of items.
we offer subscription services such as Amazon Prime, a membership program that includes fast, free shipping on tens of millions of itemsThe company serves consumers through its online and physical stores.
We serve consumers through our online and physical storesThe company serves developers and enterprises of all sizes, including start-ups, government agencies and academic institutions, through AWS.
We serve developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWSThe company offers programs that let sellers grow their businesses, sell their products in its stores and fill orders using its services.
We offer programs that enable sellers to grow their businesses, sell their products in our stores, and fulfill orders using our services.Some of the company's current and potential competitors have greater resources, longer histories, more customers, greater brand recognition and greater control over key inputs.
Some of our current and potential competitors have greater resources, longer histories, more customers, greater brand recognition, and greater control over inputs critical to our various businesses.The internet and other technologies, including artificial intelligence, make competitive entry and price comparison easier, which improves the ability of new, smaller or lesser-known businesses to compete with the company.
The internet and other technologies including artificial intelligence facilitate competitive entry and comparison shopping, which enhances the ability of new, smaller, or lesser-known businesses to compete against us.Sellers based in China account for significant portions of the company's third-party seller services and advertising revenues.
China-based sellers account for significant portions of our third-party seller services and advertising revenuesThird parties have brought claims alleging that the company infringed their intellectual property rights, and the company expects to keep facing such claims.
We have been subject to, and expect to continue to be subject to, claims and legal proceedings regarding alleged infringement by us of the intellectual property rights of third parties.The company faces a number of open investigations based on claims that parts of its operations violate competition or consumer protection rules, including its stores, fulfillment network and Prime.
we face a number of open investigations based on claims that aspects of our operations infringe competition-related or consumer protection rules or regulations, including aspects of Amazon’s operation of its stores, including its fulfillment network and PrimeThe company expects a disproportionate amount of its retail sales to fall in its fourth quarter.
we expect a disproportionate amount of our retail sales to occur during our fourth quarterSince the last quarter
Q2 → Q3 2026
3 more unchanged: Revenue, 12 mo., Gross margin, Shares outstanding
Derivation
Each area value is the average of its metrics' ranks within the sector (0 to 100, 50 is the middle). For metrics where lower is better, the rank is mirrored. The overall value is the average of the area values.
Price as of 11/06/2026.
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Return on equity | 18.89% | 11.07% | Rank 69 |
| Return on capital (Greenblatt) | 17.61% | 17.91% | Rank 48 |
| EBIT margin | 11.16% | 10.89% | Rank 52 |
| FCF margin | 1.07% | 8.07% | Rank 13 |
| Gross margin | 50.29% | 34.00% | Rank 73 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Revenue growth, 1 year | 12.38% | 5.10% | Rank 78 |
| Earnings growth, 3 years per yeardoes not count towards the rank | – | 8.34% | |
| Earnings growth, 5 years per year | 27.96% | 15.10% | Rank 78 |
| Sustainable growth (ROE × retained earnings) | 18.39% | 4.34% | Rank 98 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Earnings yield | 2.77% | 4.32% | Rank 28 |
| FCF yield | 0.28% | 4.17% | Rank 10 |
| EV/saleslower is better | 3.87 | 1.95 | Rank 23 |
| EV/EBITlower is better | 34.68 | 16.88 | Rank 10 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Share price, 1 year | −2.92% | −4.35% | Rank 52 |
| Share price, 6 months | −4.42% | 3.63% | Rank 29 |
| Share price, 3 months | −0.40% | 2.92% | Rank 39 |
| Distance from 52-week high | −8.70% | −15.83% | Rank 68 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Accruals (Sloan)lower is better | 11.19% | 0.39% | Rank 5 |
| Change in share countlower is better | 0.99% | −0.37% | Rank 13 |
| Dividend streak in years | – | 4 | Rank 12 |
| Price reaction to results, market-adjusted | 0.19% | 0.16% | Rank 51 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Equity ratio | 50.25% | 40.59% | Rank 61 |
| Net debt/EBITDAlower is better | 0.18 | 0.99 | Rank 64 |
| Debt to equitylower is better | 0.37 | 0.49 | Rank 59 |
| Volatility, 1 yearlower is better | 34.89% | 33.42% | Rank 43 |
Ten years in figures
| Year | Revenue, $B | EBIT margin | FCF, $B | Shares | Net debt, $B |
|---|---|---|---|---|---|
| 2016 | 136.0 | 3.1% | 9.4 | 9.68B | −4.1 |
| 2017 | 177.9 | 2.3% | 6.4 | 9.86B | 17.4 |
| 2018 | 232.9 | 5.3% | 17.3 | 10.0B | 1.4 |
| 2019 | 280.5 | 5.2% | 21.7 | 10.1B | 27.1 |
| 2020 | 386.1 | 5.9% | 25.9 | 10.2B | 42.3 |
| 2021 | 469.8 | 5.3% | −14.7 | 10.3B | 80.2 |
| 2022 | 514.0 | 2.4% | −16.9 | 10.2B | 86.2 |
| 2023 | 574.8 | 6.4% | 32.2 | 10.5B | 62.2 |
| 2024 | 638.0 | 10.8% | 32.9 | 10.7B | 52.1 |
| 2025 | 716.9 | 11.2% | 7.7 | 10.8B | 66.2 |
1 of 7 StockScorer Score rules met · How the score is built
Amazon.com Inc mainly meets criteria in the Profitability category. Result from 18 strategies checked.
Amazon.com Inc is rated here with the StockScorer Score strategy, the flagship rule set. It compares return and cash-flow metrics with the median of the company's own sector and checks growth and price trend.
1 of 7 rules met
1 of 11 points
Detail data
Excerpt from 18 strategies checked. The full evaluation is visible after a free sign-up.
With a free account, you can see the match across all strategies checked in one complete overview.
Selected fundamental metrics for Amazon.com Inc.
| Metric | Stock | Sector |
|---|---|---|
| P/E ratio | 36.1 | 21.6 |
| P/B ratio | 6.8 | 2.4 |
| Return on equity (ROE) | 18.9% | 11.1% |
| Equity ratio | 50.2% | 40.6% |
| Debt-to-equity (D/E) | 0.37 | 0.49 |
| Dividend yield | 0.0% | 2.2% |
How comparable stocks in the same sector score in the StockScorer model.
| Symbol | Company | Rating |
|---|---|---|
| AMZN | Amazon.com Incthis page | |
| 9988.HK | Alibaba Group Holding Ltd | locked |
| PDD | PDD Holdings Inc. | High7.3 |
| DASH | DoorDash, Inc. Class A Common Stock | Medium5.5 |
| PRX.AS | Prosus N.V. | locked |
| MELI | MercadoLibre Inc. | locked |
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