Stock · BOSS.DE · Consumer Cyclical
Germany · Mid Cap · Revenue 12 mo. €4.1B
Price as of 11/06/2026
Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide.
Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide. It offers licensed products, such as fragrances, eyewear, and watches. The company also provides sportswear for tennis and padel, gym and running, ski, golf, equestrian, and swimming. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was founded in 1924 and is based in Metzingen, Germany.
Original text from the data provider
Summary
60.3 of 100
Mean of the six area values. Each area value is the mean of the stock's ranks among the companies in its sector. 50 is the middle of the sector, not a share of companies beaten.
Analysis
What the price requires
Required FCF growth per year
no growth
no growth afterwards
Price to operating cash flow 3.6×, below its usual range.
Middle half of 20 quarters: 4.3× to 9.7×, median 5.4×.
Measures only against its own past, not against what the company is worth. Price as of 11/06/2026.
with respect to the priced-in expectation
with respect to the priced-in expectation
No anomaly in the stored figures.
Since the last quarter
Q1 → Q2 2026
8 more unchanged: Revenue, 12 mo., FCF, 12 mo., Gross margin, EBIT margin, FCF margin, Net debt, Shares outstanding, Return on equity
Derivation
Each area value is the average of its metrics' ranks within the sector (0 to 100, 50 is the middle). For metrics where lower is better, the rank is mirrored. The overall value is the average of the area values.
Price as of 11/06/2026.
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Return on equity | 16.23% | 11.07% | Rank 64 |
| Return on capital (Greenblatt) | 19.38% | 17.91% | Rank 56 |
| EBIT margin | 9.83% | 10.89% | Rank 46 |
| FCF margin | 11.88% | 8.07% | Rank 73 |
| Gross margin | 53.20% | 34.00% | Rank 77 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Revenue growth, 1 year | −0.87% | 5.10% | Rank 20 |
| Earnings growth, 3 years per year | 6.00% | 8.34% | Rank 46 |
| Earnings growth, 5 years per yeardoes not count towards the rank | – | 15.10% | |
| Sustainable growth (ROE × retained earnings) | 3.21% | 4.34% | Rank 36 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Earnings yield | 9.41% | 4.32% | Rank 87 |
| FCF yield | 19.37% | 4.17% | Rank 97 |
| EV/saleslower is better | 0.81 | 1.95 | Rank 79 |
| EV/EBITlower is better | 8.24 | 16.88 | Rank 87 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Share price, 1 year | −5.00% | −4.35% | Rank 47 |
| Share price, 6 months | 4.27% | 3.63% | Rank 51 |
| Share price, 3 months | 6.34% | 2.92% | Rank 69 |
| Distance from 52-week high | −3.42% | −15.83% | Rank 89 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Accruals (Sloan)lower is better | −5.31% | 0.39% | Rank 92 |
| Change in share countlower is better | 0.00% | −0.37% | Rank 34 |
| Dividend streak in years | 4 | 4 | Rank 54 |
| Price reaction to results, market-adjusted | −1.67% | 0.16% | Rank 34 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Equity ratio | 40.95% | 40.59% | Rank 51 |
| Net debt/EBITDAlower is better | 1.07 | 0.99 | Rank 48 |
| Debt to equitylower is better | 0.77 | 0.49 | Rank 40 |
| Volatility, 1 yearlower is better | 18.27% | 33.42% | Rank 99 |
Ten years in figures
| Year | Revenue, €B | EBIT margin | FCF, €M | Shares | Net debt |
|---|---|---|---|---|---|
| 2016 | 2.7 | 13.2% | 250.8 | 69.0M | €117.1M |
| 2017 | 2.7 | 12.5% | 329.1 | 69.0M | €7.9M |
| 2018 | 2.8 | 12.4% | 168.8 | 69.0M | €22.0M |
| 2019 | 2.9 | 11.9% | 460.4 | 69.0M | €1.0B |
| 2020 | 1.9 | −12.1% | 161.8 | 69.0M | €1.0B |
| 2021 | 2.8 | 8.2% | 556.6 | 69.0M | €627.6M |
| 2022 | 3.7 | 9.2% | 167.0 | 69.0M | €766.7M |
| 2023 | 4.2 | 9.8% | 104.8 | 69.0M | €1.0B |
| 2024 | 4.3 | 9.4% | 505.3 | 69.0M | €1.2B |
| 2025 | 4.3 | 9.8% | 507.5 | 69.0M | €838.9M |
4 of 7 StockScorer Score rules met · How the score is built
Hugo Boss AG mainly meets criteria in the Profitability category. Result from 18 strategies checked.
Hugo Boss AG is rated here with the StockScorer Score strategy, the flagship rule set. It compares return and cash-flow metrics with the median of the company's own sector and checks growth and price trend.
4 of 7 rules met
7 of 11 points
Detail data
Excerpt from 18 strategies checked. The full evaluation is visible after a free sign-up.
With a free account, you can see the match across all strategies checked in one complete overview.
Selected fundamental metrics for Hugo Boss AG.
| Metric | Stock | Sector |
|---|---|---|
| P/E ratio | 10.6 | 21.6 |
| P/B ratio | 1.7 | 2.4 |
| Return on equity (ROE) | 16.2% | 11.1% |
| Equity ratio | 40.9% | 40.6% |
| Debt-to-equity (D/E) | 0.77 | 0.49 |
| Dividend yield | 0.1% | 2.2% |
How comparable stocks in the same sector score in the StockScorer model.
| Symbol | Company | Rating |
|---|---|---|
| BOSS.DE | Hugo Boss AGthis page | |
| LPP.WA | LPP S.A. | locked |
| MONC.MI | Moncler SpA | locked |
| RL | Ralph Lauren Corp Class A | Medium5.5 |
| HM-B.ST | H & M Hennes & Mauritz AB (publ) | locked |
| CECV.DE | CECONOMY V AG | locked |
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