Stock · PG · Consumer Defensive

Procter & Gamble Company

United States · Large Cap · listed since 1970 · Revenue 12 mo. $87.9B

Price as of 11/06/2026

StockScorer score
4.5
of 10 5 of 11 points Low Match To the score
Price
$165.40
1 Y +3.6%
Market cap
$378.7B
Phase
Payout
core business profitable, at least half of operating cash flow goes to shareholders
Revenue +2.0% a year (3 years)EBIT margin 22.7%Payout 76.3% of operating cash flow

Summary

Procter & Gamble Company is above the middle of the Consumer Defensive sector overall

63.1 of 100

Mean of the six area values. Each area value is the mean of the stock's ranks among the companies in its sector. 50 is the middle of the sector, not a share of companies beaten.

Analysis

What the price requires

The price requires 11.3% FCF growth a year, more than achieved over the last 5 and 10 years.

If free cash flow stays at €13.6B (2026), it supports €151B. The remaining €188.8B of the market value assume it grows 11.3% a year for 10 years and not at all afterwards.

Required FCF growth per year

11.3%

no growth afterwards

Market value breakdown€339.8B market value, price as of 11/06/2026

€151B without growth
€188.8B priced-in growth
  • 5 yrs achieved 2.1%
  • 10 yrs achieved 4.3%
  • priced in 11.3%

Valuation against its own history

Price to operating cash flow 20.0×, within its usual range.

Middle half of 20 quarters: 19.4× to 22.4×, median 21.2×.

Measures only against its own past, not against what the company is worth. Price as of 11/06/2026.

3 signs support the expectation, 2 speak against it.

What supports it

with respect to the priced-in expectation

  • High, stable gross margin median 50.0%, range 4.0 pp (10 years)
  • Low capital needs capex median 4.4% of revenue (10 years)
  • Steady FCF margin at least 14.4%, range 6.1 pp (10 years)

What speaks against it

with respect to the priced-in expectation

  • Expectation above the company's own record priced in 11.3%, achieved at most 4.3%
  • EBIT margin falling for three quarters −1.1 pp over the last four reports

AI summary of the 2026 annual report

The business of Procter & Gamble Company according to its report

A language model selected and condensed statements from the report. Each statement carries a verbatim quote. The selection is not complete and shows the state of the report. It gives no rating and does not feed into the score.

Form 10-K, fiscal year ended 06/30/2026, filed 08/04/2026. Open the report at the SEC

Revenue by segment, fiscal year ended 06/30/2026

SegmentShareRevenue
Fabric & Home Care
35.2%
$30.3B
Baby, Feminine & Family Care
23.7%
$20.4B
Beauty
18.6%
$16B
Health Care
14.5%
$12.5B
Grooming
8.0%
$6.9B

From the report's structured data (XBRL), not from the language model. The sum can differ slightly from group revenue.

Business model according to the report

  • The company creates, makes, markets and distributes a varied range of everyday products.

    Quote
    We create, manufacture, market and distribute a diversified portfolio of daily-use products
  • The company uses various sales channels, including retail stores, online commerce platforms and direct-to-consumer platforms, to deliver its products.

    Quote
    The Company utilizes various distribution channels, including retail stores, digital commerce platforms and direct-to-consumer platforms to deliver our products.
  • The company's business model depends on ongoing productivity gains that fund investments in research, development and marketing.

    Quote
    Our business model relies on continued productivity improvements to fuel investments in research and development and marketing and deliver value creation.

Customers according to the report

  • Customers include mass merchandisers, online and social commerce channels, grocery stores, club stores, drug stores, department stores, distributors and wholesalers, specialty beauty stores, pharmacies, electronics stores and professional channels.

    Quote
    Our customers include mass merchandisers, digital commerce (including social commerce) channels, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores (including airport duty-free stores), high-frequency stores, pharmacies, electronics stores and professional channels.
  • The company also sells directly to consumers.

    Quote
    We also sell direct to consumers.

Competition according to the report

  • The company's products compete with similar products from a broad range of companies, large and small, established and new, including well-known global competitors.

    Quote
    Our products compete against similar products from a broad range of companies, both large and small, both established and new, including well-known global competitors.
  • In many markets and segments, the company competes with other branded products and with retailers' private-label brands.

    Quote
    In many of the markets and industry segments, we compete against other branded products as well as retailers' private-label brands.
  • The company describes its integrated strategy and its focus on product, packaging, brand communication, retail execution and value as key differentiators in the market.

    Quote
    Our integrated strategy and our focus on driving superiority across product, packaging, brand communication, retail execution and value are key differentiators in the marketplace.

Risks according to the report

  • Walmart Inc. and its affiliates account for approximately 16% of total sales in 2026, 2025 and 2024.

    Quote
    Sales to Walmart Inc. and its affiliates represent approximately 16% of our total sales in 2026, 2025 and 2024.
  • The company's ten largest customers accounted for approximately 43% of net sales in 2026 and 2025, and 42% in 2024.

    Quote
    Our top ten customers accounted for approximately 43% of our total net sales in 2026 and 2025 and 42% in 2024.
  • The company may reduce further or stop its operations in Russia because of significant and cumulative sanctions, export controls and counter-sanctions.

    Quote
    We may reduce further or discontinue our operations in Russia due to significant and cumulative sanctions and export controls and counter-sanctions
  • The company's IT/OT systems (information and operational technology) and those of outside providers have been and will likely keep being hit by advanced computer viruses, malicious code and ransomware.

    Quote
    Our IT/OT databases and systems and our third-party providers’ databases and systems have been, and will likely continue to be, subject to advanced computer viruses or other malicious codes, ransomware
  • The company's ability to meet customer needs and cost targets depends on key manufacturing and supply arrangements, including certain sole-supplier or sole-plant arrangements.

    Quote
    Our ability to meet our customers’ needs and achieve cost targets depends on our ability to maintain key manufacturing and supply arrangements, including execution of supply chain optimizations and certain sole supplier or sole manufacturing plant arrangements.

Since the last quarter

Q2 → Q3 2026

A calm quarter: no figure moved noticeably.

8 more unchanged: Revenue, 12 mo., FCF, 12 mo., Gross margin, EBIT margin, FCF margin, Net debt, Shares outstanding, Return on equity

Derivation

How the sector comparison is derived

Each area value is the average of its metrics' ranks within the sector (0 to 100, 50 is the middle). For metrics where lower is better, the rank is mirrored. The overall value is the average of the area values.

Price as of 11/06/2026.

Profitability87.2above the middleEarns more than the sector: Return on capital (Greenblatt) 77.87%, sector 20.14%.
MetricStockSector medianPosition in sector
Return on equity29.54%12.35%Rank 88
Return on capital (Greenblatt)77.87%20.14%Rank 92
EBIT margin22.69%9.44%Rank 89
FCF margin17.40%6.71%Rank 91
Gross margin50.18%35.78%Rank 77
Growth55.4around the middleGrows about as fast as the sector.
MetricStockSector medianPosition in sector
Revenue growth, 1 year3.26%2.12%Rank 56
Earnings growth, 3 years per year3.94%5.20%Rank 48
Earnings growth, 5 years per year3.79%6.07%Rank 44
Sustainable growth (ROE × retained earnings)5.07%3.77%Rank 74
Valuation28.3below the middleValued higher than the sector: EV/sales 4.64, sector 1.51.
MetricStockSector medianPosition in sector
Earnings yield4.00%4.25%Rank 43
FCF yield4.00%5.05%Rank 29
EV/saleslower is better4.641.51Rank 9
EV/EBITlower is better20.4516.74Rank 32
Momentum71.2above the middleShare price doing better than the sector: Share price, 3 months 18.58%, sector 9.00%.
MetricStockSector medianPosition in sector
Share price, 1 year3.58%3.24%Rank 51
Share price, 6 months13.45%11.30%Rank 59
Share price, 3 months18.58%9.00%Rank 88
Distance from 52-week high−1.15%−7.96%Rank 87
Quality69.2above the middleQuality above the sector: Price reaction to results, market-adjusted 6.69%, sector 0.22%.
MetricStockSector medianPosition in sector
Accruals (Sloan)lower is better0.88%−0.99%Rank 29
Change in share countlower is better−1.30%−0.62%Rank 62
Dividend streak in years225Rank 88
Price reaction to results, market-adjusted6.69%0.22%Rank 98
Balance sheet & risk67.3above the middleLess risk than the sector: Volatility, 1 year 20.83%, sector 25.82%.
MetricStockSector medianPosition in sector
Equity ratio42.93%41.95%Rank 53
Net debt/EBITDAlower is better1.031.96Rank 68
Debt to equitylower is better0.640.67Rank 55
Volatility, 1 yearlower is better20.83%25.82%Rank 94

Ten years in figures

Revenue from $65.1B (2017) to $87.0B (2026), 3.3% a year.

Fiscal years, amounts in USD
YearRevenue, $BEBIT marginFCF, $BSharesNet debt, $B
201765.121.2%9.42.74B26.1
201866.820.0%11.22.66B28.8
201967.78.1%11.92.54B25.9
202071.022.1%14.32.63B19.4
202176.123.6%15.62.60B22.6
202280.222.2%13.62.54B25.1
202382.022.1%13.82.48B27.2
202484.022.1%16.52.47B23.9
202584.324.3%14.02.45B25.9
202687.022.7%15.12.42B25.1
4.5 / 10Low MatchStockScorer score5 of 11 points

3 of 7 StockScorer Score rules met · How the score is built

Procter & Gamble Company mainly meets criteria in the Profitability category. Result from 18 strategies checked.

This stock · Profitability: 100%This stock · Growth: 0%This stock · Valuation: 0%This stock · Momentum: 0%Median of all stocks · Profitability: 33%Median of all stocks · Growth: 0%Median of all stocks · Valuation: 0%Median of all stocks · Momentum: 0%50%100%ProfitabilityGrowthValuationMomentumThis stockMedian of all stocks

How Procter & Gamble Company's score is built

Procter & Gamble Company is rated here with the StockScorer Score strategy, the flagship rule set. It compares return and cash-flow metrics with the median of the company's own sector and checks growth and price trend.

3 of 7 rules met

5 of 11 points

  1. Free cash flow yield above the sector mediannot met0 of 2 points
  2. Return on capital (Greenblatt ROC) above the sector medianmet2 of 2 points
  3. Return on equity above the sector medianmet1 of 1 point
  4. Free cash flow margin above the sector medianmet2 of 2 points
  5. Revenue growth above 15%not met0 of 2 points
  6. 3-year earnings growth above 12% p.a.not met0 of 1 point
  7. 12-month share price more than 20 percentage points ahead of the marketnot met0 of 1 point
  8. Exclusion: financial and real estate stocksdoes not apply

Detail data

How does Procter & Gamble Company stock perform across 18 strategies?

Excerpt from 18 strategies checked. The full evaluation is visible after a free sign-up.

12 more strategies locked

With a free account, you can see the match across all strategies checked in one complete overview.

  • Altman Z-Score: Stress Test
  • Earnings Quality: Accrual Check (Sloan)
  • Growth Momentum (CAN SLIM principle)
  • Trending Value: Value + Momentum
  • Magic Formula: Value + Quality
  • Levermann Strategy (13 Criteria)
  • Dividend Aristocrats & Continuity
  • Acquirer's Multiple: EV/EBIT Deep Value
  • Balanced GARP
  • High-Growth / Rule of 40
  • PEG Strategy (inspired by Peter Lynch)
  • Undervalued Stocks: Multi-Factor Check

Procter & Gamble Company key metrics: P/E, P/B and equity ratio

Selected fundamental metrics for Procter & Gamble Company.

MetricStockSector
P/E ratio25.022.8
P/B ratio7.42.6
Return on equity (ROE)29.5%12.3%
Equity ratio42.9%42.0%
Debt-to-equity (D/E)0.640.67
Dividend yield2.6%2.6%

Similar stocks in Consumer Defensive

How comparable stocks in the same sector score in the StockScorer model.

SymbolCompanyRating
PGProcter & Gamble Companythis page
OR.PALOréal S.A.Low4.5
ULVR.LUnilever PLClocked
CLColgate-Palmolive CompanyLow4.5
HINDUNILVR.NSHindustan Unilever Limitedlocked
RKT.LReckitt Benckiser Group PLClocked

Frequently asked questions about Procter & Gamble Company stock

How does Procter & Gamble Company stock (PG) score in the StockScorer model?
Procter & Gamble Company stock reaches a StockScorer score of 4.5 out of 10, which is a low match with the rule-based strategies. 3 out of 7 flagship profile rules are met.
What is Procter & Gamble Company's P/E ratio?
Procter & Gamble Company's P/E ratio is 25.0. The Consumer Defensive sector median is 22.8.
What sector is Procter & Gamble Company in?
Procter & Gamble Company is assigned to the Consumer Defensive sector. Its rank within the sector is 63.1 out of 100: 100 means the stock leads its peer group of large and mid-cap sector stocks in every measured area.

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