Stock · NKE · Consumer Cyclical
United States · Large Cap · listed since 1980 · Revenue 12 mo. $45.9B
Price as of 11/06/2026
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America.
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
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Summary
39.5 of 100
Mean of the six area values. Each area value is the mean of the stock's ranks among the companies in its sector. 50 is the middle of the sector, not a share of companies beaten.
Analysis
What the price requires
If free cash flow stays at €2B (2026), it supports €21.8B. The remaining €29.1B of the market value assume it grows 11.9% a year for 10 years and not at all afterwards.
Required FCF growth per year
11.9%
no growth afterwards
Price to operating cash flow 20.6×, within its usual range.
Middle half of 20 quarters: 20.0× to 32.5×, median 28.8×.
Measures only against its own past, not against what the company is worth. Price as of 11/06/2026.
with respect to the priced-in expectation
with respect to the priced-in expectation
Since the last quarter
Q2 → Q3 2026
7 more unchanged: Revenue, 12 mo., FCF, 12 mo., Gross margin, EBIT margin, FCF margin, Shares outstanding, Return on equity
Derivation
Each area value is the average of its metrics' ranks within the sector (0 to 100, 50 is the middle). For metrics where lower is better, the rank is mirrored. The overall value is the average of the area values.
Price as of 11/06/2026.
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Return on equity | 20.91% | 11.07% | Rank 72 |
| Return on capital (Greenblatt) | 19.30% | 17.91% | Rank 56 |
| EBIT margin | 8.19% | 10.89% | Rank 37 |
| FCF margin | 4.71% | 8.07% | Rank 31 |
| Gross margin | 42.91% | 34.00% | Rank 60 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Revenue growth, 1 year | 0.19% | 5.10% | Rank 24 |
| Earnings growth, 3 years per year | −13.42% | 8.34% | Rank 16 |
| Earnings growth, 5 years per year | −10.05% | 15.10% | Rank 9 |
| Sustainable growth (ROE × retained earnings) | 1.47% | 4.34% | Rank 15 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Earnings yield | 5.43% | 4.32% | Rank 64 |
| FCF yield | 3.85% | 4.17% | Rank 47 |
| EV/saleslower is better | 1.26 | 1.95 | Rank 63 |
| EV/EBITlower is better | 15.44 | 16.88 | Rank 56 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Share price, 1 year | −47.25% | −4.35% | Rank 7 |
| Share price, 6 months | −12.09% | 3.63% | Rank 21 |
| Share price, 3 months | −2.33% | 2.92% | Rank 35 |
| Distance from 52-week high | −43.07% | −15.83% | Rank 7 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Accruals (Sloan)lower is better | 1.94% | 0.39% | Rank 35 |
| Change in share countlower is better | −0.32% | −0.37% | Rank 48 |
| Dividend streak in years | 23 | 4 | Rank 95 |
| Price reaction to results, market-adjusted | −4.46% | 0.16% | Rank 17 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Equity ratio | 38.70% | 40.59% | Rank 43 |
| Net debt/EBITDAlower is better | 0.44 | 0.99 | Rank 61 |
| Debt to equitylower is better | 0.74 | 0.49 | Rank 43 |
| Volatility, 1 yearlower is better | 35.88% | 33.42% | Rank 39 |
Ten years in figures
| Year | Revenue, $B | EBIT margin | FCF, $B | Shares | Net debt |
|---|---|---|---|---|---|
| 2017 | 34.4 | 13.8% | 2.5 | 1.69B | −$6.0M |
| 2018 | 36.4 | 12.2% | 3.9 | 1.66B | −$439.0M |
| 2019 | 39.1 | 12.2% | 4.8 | 1.62B | −$987.0M |
| 2020 | 37.4 | 8.3% | 1.4 | 1.59B | $4.7B |
| 2021 | 44.5 | 15.6% | 6.0 | 1.61B | −$6.5B |
| 2022 | 46.7 | 14.3% | 4.4 | 1.61B | $4.1B |
| 2023 | 51.2 | 11.6% | 4.9 | 1.57B | $4.7B |
| 2024 | 51.4 | 12.3% | 6.6 | 1.53B | $2.1B |
| 2025 | 46.3 | 8.0% | 3.3 | 1.49B | $3.6B |
| 2026 | 46.4 | 8.2% | 2.2 | 1.48B | $3.5B |
2 of 7 StockScorer Score rules met · How the score is built
Nike Inc mainly meets criteria in the Profitability category. Result from 18 strategies checked.
Nike Inc is rated here with the StockScorer Score strategy, the flagship rule set. It compares return and cash-flow metrics with the median of the company's own sector and checks growth and price trend.
2 of 7 rules met
3 of 11 points
Detail data
Excerpt from 18 strategies checked. The full evaluation is visible after a free sign-up.
With a free account, you can see the match across all strategies checked in one complete overview.
Selected fundamental metrics for Nike Inc.
| Metric | Stock | Sector |
|---|---|---|
| P/E ratio | 18.4 | 21.6 |
| P/B ratio | 3.8 | 2.4 |
| Return on equity (ROE) | 20.9% | 11.1% |
| Equity ratio | 38.7% | 40.6% |
| Debt-to-equity (D/E) | 0.74 | 0.49 |
| Dividend yield | 4.2% | 2.2% |
How comparable stocks in the same sector score in the StockScorer model.
| Symbol | Company | Rating |
|---|---|---|
| NKE | Nike Incthis page | |
| ADS.DE | adidas AG | Low3.6 |
| 7936.T | Asics Corp | locked |
| ONON | On Holding Ltd | locked |
| DECK | Deckers Outdoor Corporation | locked |
| PUM.DE | PUMA SE | locked |
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