Stock · ADS.DE · Consumer Cyclical
Germany · Large Cap · Revenue 12 mo. €26B
Price as of 11/06/2026
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally.
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce platforms. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.
Original text from the data provider
Summary
51.2 of 100
Mean of the six area values. Each area value is the mean of the stock's ranks among the companies in its sector. 50 is the middle of the sector, not a share of companies beaten.
Analysis
What the price requires
If free cash flow stays at €274M (2025), it supports €3B. The remaining €25.1B of the market value assume it grows more than 30% a year for 10 years and not at all afterwards.
Required FCF growth per year
over 30%
no growth afterwards
Price to operating cash flow 14.3×, within its usual range.
Middle half of 18 quarters: 14.3× to 26.6×, median 16.0×.
Measures only against its own past, not against what the company is worth. Price as of 11/06/2026.
with respect to the priced-in expectation
with respect to the priced-in expectation
Since the last quarter
Q1 → Q2 2026
5 more unchanged: Revenue, 12 mo., Gross margin, EBIT margin, Net debt, Return on equity
Derivation
Each area value is the average of its metrics' ranks within the sector (0 to 100, 50 is the middle). For metrics where lower is better, the rank is mirrored. The overall value is the average of the area values.
Price as of 11/06/2026.
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Return on equity | 23.20% | 11.07% | Rank 76 |
| Return on capital (Greenblatt) | 26.42% | 17.91% | Rank 65 |
| EBIT margin | 7.94% | 10.89% | Rank 33 |
| FCF margin | 1.10% | 8.07% | Rank 14 |
| Gross margin | 47.12% | 34.00% | Rank 69 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Revenue growth, 1 year | 4.76% | 5.10% | Rank 47 |
| Earnings growth, 3 years per year | 29.18% | 8.34% | Rank 82 |
| Earnings growth, 5 years per year | 27.02% | 15.10% | Rank 74 |
| Sustainable growth (ROE × retained earnings) | 1.92% | 4.34% | Rank 19 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Earnings yield | 4.30% | 4.32% | Rank 49 |
| FCF yield | 0.97% | 4.17% | Rank 12 |
| EV/saleslower is better | 1.29 | 1.95 | Rank 61 |
| EV/EBITlower is better | 16.26 | 16.88 | Rank 53 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Share price, 1 year | −0.07% | −4.35% | Rank 57 |
| Share price, 6 months | 19.35% | 3.63% | Rank 80 |
| Share price, 3 months | 11.53% | 2.92% | Rank 81 |
| Distance from 52-week high | −7.10% | −15.83% | Rank 72 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Accruals (Sloan)lower is better | 4.85% | 0.39% | Rank 20 |
| Change in share countlower is better | 0.00% | −0.37% | Rank 33 |
| Dividend streak in years | 2 | 4 | Rank 38 |
| Price reaction to results, market-adjusted | 5.81% | 0.16% | Rank 87 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Equity ratio | 28.51% | 40.59% | Rank 27 |
| Net debt/EBITDAlower is better | 1.27 | 0.99 | Rank 44 |
| Debt to equitylower is better | 0.96 | 0.49 | Rank 33 |
| Volatility, 1 yearlower is better | 32.83% | 33.42% | Rank 53 |
Ten years in figures
| Year | Revenue, €B | EBIT margin | FCF | Shares | Net debt |
|---|---|---|---|---|---|
| 2016 | 19.3 | 7.7% | €706.0M | 206M | €115.0M |
| 2017 | 21.2 | 9.8% | €896.0M | 204M | −€478.0M |
| 2018 | 21.9 | 10.8% | €2.0B | 202M | −€863.0M |
| 2019 | 23.6 | 11.3% | €2.1B | 198M | €2.6B |
| 2020 | 19.8 | 3.8% | €1.1B | 195M | €1.9B |
| 2021 | 21.2 | 9.4% | €2.5B | 194M | €1.5B |
| 2022 | 22.5 | 3.0% | −€1.2B | 183M | €5.7B |
| 2023 | 21.4 | 1.3% | €2.0B | 179M | €4.1B |
| 2024 | 23.7 | 5.7% | €2.4B | 179M | €3.5B |
| 2025 | 24.8 | 7.9% | €274.0M | 179M | €3.9B |
3 of 7 StockScorer Score rules met · How the score is built
adidas AG mainly meets criteria in the Profitability category. Result from 18 strategies checked.
adidas AG is rated here with the StockScorer Score strategy, the flagship rule set. It compares return and cash-flow metrics with the median of the company's own sector and checks growth and price trend.
3 of 7 rules met
4 of 11 points
Detail data
Excerpt from 18 strategies checked. The full evaluation is visible after a free sign-up.
With a free account, you can see the match across all strategies checked in one complete overview.
Selected fundamental metrics for adidas AG.
| Metric | Stock | Sector |
|---|---|---|
| P/E ratio | 23.3 | 21.6 |
| P/B ratio | 5.4 | 2.4 |
| Return on equity (ROE) | 23.2% | 11.1% |
| Equity ratio | 28.5% | 40.6% |
| Debt-to-equity (D/E) | 0.96 | 0.49 |
| Dividend yield | 1.6% | 2.2% |
How comparable stocks in the same sector score in the StockScorer model.
| Symbol | Company | Rating |
|---|---|---|
| ADS.DE | adidas AGthis page | |
| 7936.T | Asics Corp | locked |
| ONON | On Holding Ltd | locked |
| DECK | Deckers Outdoor Corporation | High7.3 |
| NKE | Nike Inc | locked |
| PUM.DE | PUMA SE | locked |
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