Stock · PUM.DE · Consumer Cyclical
Germany · Mid Cap · Revenue 12 mo. €6.9B
Price as of 11/06/2026
PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally.
PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally. It offers sports lifestyle products for football, handball, rugby, cricket, volleyball, track and field, motor sports, golf, and basketball. The company also issues licenses to independent partners to design, develop, manufacture, and sell glasses, safety shoes, workwear, and gaming accessories. It sells its products under the PUMA and Cobra Golf brands through retail stores, factory outlets, and online stores, as well as wholesale and retail trade. PUMA SE was founded in 1919 and is headquartered in Herzogenaurach, Germany.
Original text from the data provider
Summary
31.5 of 100
Mean of the six area values. Each area value is the mean of the stock's ranks among the companies in its sector. 50 is the middle of the sector, not a share of companies beaten.
Analysis
What the price requires
with respect to the priced-in expectation
with respect to the priced-in expectation
Since the last quarter
Q1 → Q2 2026
4 more unchanged: Revenue, 12 mo., Gross margin, EBIT margin, Shares outstanding
Derivation
Each area value is the average of its metrics' ranks within the sector (0 to 100, 50 is the middle). For metrics where lower is better, the rank is mirrored. The overall value is the average of the area values.
Price as of 11/06/2026.
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Return on equity | −36.66% | 11.07% | Rank 5 |
| Return on capital (Greenblatt) | −14.95% | 17.91% | Rank 1 |
| EBIT margin | −4.90% | 10.89% | Rank 1 |
| FCF margin | −8.67% | 8.07% | Rank 1 |
| Gross margin | 44.95% | 34.00% | Rank 64 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Revenue growth, 1 year | −17.25% | 5.10% | Rank 1 |
| Earnings growth, 3 years per yeardoes not count towards the rank | – | 8.34% | |
| Earnings growth, 5 years per yeardoes not count towards the rank | – | 15.10% | |
| Sustainable growth (ROE × retained earnings) | 2.83% | 4.34% | Rank 30 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Earnings yield | −16.34% | 4.32% | Rank 2 |
| FCF yield | −16.28% | 4.17% | Rank 2 |
| EV/saleslower is better | 0.85 | 1.95 | Rank 78 |
| EV/EBITlower is betterdoes not count towards the rank | – | 16.88 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Share price, 1 year | 56.41% | −4.35% | Rank 98 |
| Share price, 6 months | 7.04% | 3.63% | Rank 62 |
| Share price, 3 months | 4.06% | 2.92% | Rank 57 |
| Distance from 52-week high | −10.60% | −15.83% | Rank 63 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Accruals (Sloan)lower is better | 0.07% | 0.39% | Rank 51 |
| Change in share countlower is better | −1.41% | −0.37% | Rank 62 |
| Dividend streak in years | – | 4 | Rank 12 |
| Price reaction to results, market-adjusted | 1.89% | 0.16% | Rank 69 |
| Metric | Stock | Sector median | Position in sector |
|---|---|---|---|
| Equity ratio | 27.28% | 40.59% | Rank 25 |
| Net debt/EBITDAlower is better | 35.27 | 0.99 | Rank 0 |
| Debt to equitylower is better | 1.47 | 0.49 | Rank 22 |
| Volatility, 1 yearlower is better | 50.82% | 33.42% | Rank 6 |
Ten years in figures
| Year | Revenue, €B | EBIT margin | FCF, €M | Shares | Net debt |
|---|---|---|---|---|---|
| 2016 | 3.6 | 3.5% | 46.8 | 149M | −€301.4M |
| 2017 | 4.1 | 5.9% | 104.3 | 149M | −€386.0M |
| 2018 | 4.6 | 7.3% | 147.9 | 149M | −€443.2M |
| 2019 | 5.5 | 8.0% | 330.4 | 150M | €237.4M |
| 2020 | 5.2 | 4.0% | 270.5 | 150M | €275.8M |
| 2021 | 6.8 | 8.2% | 257.7 | 150M | €334.3M |
| 2022 | 8.5 | 7.6% | 154.7 | 150M | €843.3M |
| 2023 | 8.6 | 7.2% | 353.2 | 150M | €1.3B |
| 2024 | 8.8 | 7.1% | 431.8 | 149M | €1.4B |
| 2025 | 7.3 | −4.9% | −632.3 | 147M | €2.3B |
1 of 7 StockScorer Score rules met · How the score is built
PUMA SE mainly meets criteria in the Momentum category. Result from 18 strategies checked.
PUMA SE is rated here with the StockScorer Score strategy, the flagship rule set. It compares return and cash-flow metrics with the median of the company's own sector and checks growth and price trend.
1 of 7 rules met
1 of 11 points
Detail data
Excerpt from 18 strategies checked. The full evaluation is visible after a free sign-up.
With a free account, you can see the match across all strategies checked in one complete overview.
Selected fundamental metrics for PUMA SE.
| Metric | Stock | Sector |
|---|---|---|
| P/E ratio | −6.4 | 21.6 |
| P/B ratio | 2.2 | 2.4 |
| Return on equity (ROE) | −36.7% | 11.1% |
| Equity ratio | 27.3% | 40.6% |
| Debt-to-equity (D/E) | 1.47 | 0.49 |
| Dividend yield | 0.0% | 2.2% |
How comparable stocks in the same sector score in the StockScorer model.
| Symbol | Company | Rating |
|---|---|---|
| PUM.DE | PUMA SEthis page | |
| DECK | Deckers Outdoor Corporation | High7.3 |
| ONON | On Holding Ltd | locked |
| 7936.T | Asics Corp | locked |
| ADS.DE | adidas AG | locked |
| NKE | Nike Inc | locked |
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