Stock · SYF · Financial Services

Synchrony Financial

United States · Large Cap · listed since 2014 · Revenue 12 mo. $18.9B

Price as of 11/06/2026

StockScorer score
5.5
of 10 6 of 11 points Not rated To the score
Price
$73.74
1 Y −9.3%
Market cap
$23.5B

Synchrony Financial, together with its subsidiaries, operates as a consumer financial services company in the United States.

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Synchrony Financial, together with its subsidiaries, operates as a consumer financial services company in the United States. The company provides credit products, such as credit cards, commercial credit products, and consumer installment loans. It also offers private label credit cards, dual and general purpose co-branded cards, short- and long-term installment loans, and consumer banking products; and deposit products, including certificates of deposit, individual retirement accounts, money market accounts, savings accounts, and sweep and affinity deposits, as well as accepts deposits through third-party firms. In addition, the company provides debt cancellation products to its credit card customers through online and mobile channels; and healthcare payments and financing solutions under the CareCredit and Walgreens brands; payments and financing solutions in the apparel, specialty retail, outdoor, music, and luxury industries, such as American Eagle, Dick's Sporting Goods, Guitar Center, Pandora, Polaris, Suzuki, and Sweetwater. It offers its credit products through programs established with a group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations, and healthcare service providers; and deposit products through various channels, such as digital and print. It serves digital, health and wellness, retail, home, auto, telecommunications, pet, outdoor, and other industries. The company was founded in 1932 and is headquartered in Stamford, Connecticut.

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Summary

Synchrony Financial is around the middle of the Financial Services sector overall

57.0 of 100

Mean of the six area values. Each area value is the mean of the stock's ranks among the companies in its sector. 50 is the middle of the sector, not a share of companies beaten.

Analysis

What the price requires

The price requires a lasting 14.2% return on equity, less than the average of the last 5 and 10 years.

Book value €13.4B, market value €21.1B (P/B 1.6). At a 9% discount rate, the premium over book value only pays off with a lasting 14.2% return on equity.

Required return on equity per year

14.2%

no perpetual growth

Market value breakdown€21.1B market value, price as of 11/06/2026

€13.4B book value
€7.7B premium over book value
  • ROE 5-yr avg 22.6%
  • ROE 10-yr avg 19.7%
  • required 14.2%

Valuation against its own history

Price to book 1.57×, above its usual range.

Middle half of 20 quarters: 1.10× to 1.50×, median 1.24×.

Measures only against its own past, not against what the company is worth. Price as of 11/06/2026.

1 sign supports the expectation, 1 speaks against it.

What supports it

with respect to the priced-in expectation

  • Expectation below the company's own record priced in 14.2%, achieved at least 19.7%

What speaks against it

with respect to the priced-in expectation

  • Revenue declined revenue −7.9% year on year

Since the last quarter

Q2 → Q3 2026

A mixed quarter: 1 figure better, 1 worse.

  • EBIT margin24.3% → 23.1%−1.3 ppworse
  • Shares outstanding334M → 322M−3.5%better

2 more unchanged: Revenue, 12 mo., Return on equity

Derivation

How the sector comparison is derived

Each area value is the average of its metrics' ranks within the sector (0 to 100, 50 is the middle). For metrics where lower is better, the rank is mirrored. The overall value is the average of the area values.

Price as of 11/06/2026.

Profitability62.5above the middleEarns more than the sector: Return on equity 21.19%, sector 12.46%.
MetricStockSector medianPosition in sector
Return on equity21.19%12.46%Rank 84
Return on capital (Greenblatt)does not count towards the rank–59.04%
EBIT margin24.17%23.06%Rank 52
FCF margin51.53%19.82%Rank 83
Gross margin51.04%65.53%Rank 31
Growth40.0around the middleGrows about as fast as the sector.
MetricStockSector medianPosition in sector
Revenue growth, 1 year−7.91%7.39%Rank 15
Earnings growth, 3 years per year16.74%15.20%Rank 54
Earnings growth, 5 years per year33.15%15.17%Rank 85
Sustainable growth (ROE × retained earnings)0.00%1.25%Rank 6
Valuation89.6above the middleValued lower than the sector: Earnings yield 13.46%, sector 6.47%.
MetricStockSector medianPosition in sector
Earnings yield13.46%6.47%Rank 96
FCF yield41.86%7.16%Rank 96
EV/saleslower is better1.122.82Rank 75
EV/EBITlower is better4.6314.24Rank 92
Momentum29.3below the middleShare price doing worse than the sector: Share price, 1 year −9.35%, sector 7.80%.
MetricStockSector medianPosition in sector
Share price, 1 year−9.35%7.80%Rank 21
Share price, 6 months1.30%8.71%Rank 25
Share price, 3 months−1.04%0.45%Rank 43
Distance from 52-week high−16.65%−10.68%Rank 30
Quality69.9above the middleQuality above the sector: Change in share count −10.67%, sector −0.60%.
MetricStockSector medianPosition in sector
Accruals (Sloan)lower is better−1.21%1.23%Rank 85
Change in share countlower is better−10.67%−0.60%Rank 98
Dividend streak in years95Rank 71
Price reaction to results, market-adjusted−1.55%0.00%Rank 26
Balance sheet & risk50.6around the middleRisk about like the sector.
MetricStockSector medianPosition in sector
Equity ratio14.08%9.21%Rank 64
Net debt/EBITDAlower is better−0.420.12Rank 58
Debt to equitylower is better0.910.90Rank 50
Volatility, 1 yearlower is better31.24%25.95%Rank 31

Ten years in figures

Revenue from $12.2B (2016) to $19.1B (2025), 5.1% a year.

Fiscal years, amounts in USD
YearRevenue, $BNet income, $BReturn on equityShares
201612.22.315.9%832M
201713.81.913.6%800M
201815.22.819.0%747M
201915.63.724.8%674M
202012.81.410.9%584M
202111.24.230.9%527M
202213.23.023.4%483M
202317.32.216.1%407M
202420.83.521.1%401M
202519.13.621.2%358M
5.5 / 10Not ratedStockScorer score6 of 11 points

4 of 7 StockScorer Score rules met · How the score is built

Synchrony Financial mainly meets criteria in the Valuation category. Result from 18 strategies checked.

This stock · Profitability: 67%This stock · Growth: 50%This stock · Valuation: 100%This stock · Momentum: 0%Median of all stocks · Profitability: 33%Median of all stocks · Growth: 0%Median of all stocks · Valuation: 0%Median of all stocks · Momentum: 0%50%100%ProfitabilityGrowthValuationMomentumThis stockMedian of all stocks

How Synchrony Financial's score is built

This is how the StockScorer Score strategy, the flagship rule set, calculates the points for Synchrony Financial. It compares return and cash-flow metrics with the median of the company's own sector and checks growth and price trend.

4 of 7 rules met

6 of 11 points

The rule “Exclusion: financial and real estate stocks” applies. The stock is therefore not rated regardless of the points scored.

  1. Free cash flow yield above the sector medianmet2 of 2 points
  2. Return on capital (Greenblatt ROC) above the sector medianno data0 of 2 points
  3. Return on equity above the sector medianmet1 of 1 point
  4. Free cash flow margin above the sector medianmet2 of 2 points
  5. Revenue growth above 15%not met0 of 2 points
  6. 3-year earnings growth above 12% p.a.met1 of 1 point
  7. 12-month share price more than 20 percentage points ahead of the marketnot met0 of 1 point
  8. Exclusion: financial and real estate stocksapplies

Detail data

How does Synchrony Financial stock perform across 18 strategies?

Excerpt from 18 strategies checked. The full evaluation is visible after a free sign-up.

12 more strategies locked

With a free account, you can see the match across all strategies checked in one complete overview.

  • Dividend Quality: 4 Factors
  • PEG Strategy (inspired by Peter Lynch)
  • Balanced GARP
  • Moat Quality
  • Defensive: Low Volatility
  • Levermann Strategy (13 Criteria)
  • Magic Formula: Value + Quality
  • Growth Momentum (CAN SLIM principle)
  • Altman Z-Score: Stress Test
  • Dividend Aristocrats & Continuity
  • Earnings Quality: Accrual Check (Sloan)
  • High-Growth / Rule of 40

Synchrony Financial key metrics: P/E, P/B and equity ratio

Selected fundamental metrics for Synchrony Financial.

MetricStockSector
P/E ratio7.415.2
P/B ratio1.61.8
Return on equity (ROE)21.2%12.5%
Equity ratio14.1%9.2%
Debt-to-equity (D/E)0.910.90
Dividend yield1.7%3.3%

Similar stocks in Financial Services

How comparable stocks in the same sector score in the StockScorer model.

SymbolCompanyRating
SYFSynchrony Financialthis page
AFRMAffirm Holdings Inclocked
SOFISoFi Technologies Inc.locked
ALLYAlly Financial Inclocked
PYPLPayPal Holdings Inclocked
SHRIRAMFIN.BOShriram Finance Ltdlocked

Frequently asked questions about Synchrony Financial stock

How does Synchrony Financial stock (SYF) score in the StockScorer model?
Synchrony Financial stock reaches a StockScorer score of 5.5 out of 10, but is not rated (exclusion rule: Exclusion: financial and real estate stocks).
What is Synchrony Financial's P/E ratio?
Synchrony Financial's P/E ratio is 7.4. The Financial Services sector median is 15.2.
What sector is Synchrony Financial in?
Synchrony Financial is assigned to the Financial Services sector. Its rank within the sector is 57.0 out of 100: 100 means the stock leads its peer group of large and mid-cap sector stocks in every measured area.

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