Stock · PRU · Financial Services

Prudential Financial, Inc.

United States · Large Cap · listed since 2001 · Revenue 12 mo. $64.8B

Price as of 11/06/2026

StockScorer score
3.6
of 10 4 of 11 points Not rated To the score
Price
$119.24
1 Y +3.7%
Market cap
$40.5B

Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally.

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Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its insurance and retirement businesses. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; group annuities and other products; international reinsurance; investment only products; and FlexGuard suite, Fixed annuities, and variable annuities, as well as develops and distributes individual variable and fixed annuity products. The Group Insurance segment offers various group life, and long-term and short-term group disability, as well as group corporate-, bank-, and trust-owned life insurance; and supplemental health solutions including accident, critical illness, and hospital indemnity. The Individual Life segment develops and distributes variable life, universal life, and term life insurance products. The International Businesses segment develops and distributes life insurance, retirement products, investment products, and certain accident and health products. The company provides its products and services to individual and institutional customers through its proprietary and third-party distribution networks, financial professionals, and trusted partnerships. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.

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Summary

Prudential Financial, Inc. is around the middle of the Financial Services sector overall

48.8 of 100

Mean of the six area values. Each area value is the mean of the stock's ranks among the companies in its sector. 50 is the middle of the sector, not a share of companies beaten.

Analysis

What the price requires

The price requires a lasting 11.6% return on equity, more than the average of the last 5 and 10 years.

Book value €28.3B, market value €36.3B (P/B 1.3). At a 9% discount rate, the premium over book value only pays off with a lasting 11.6% return on equity.

Required return on equity per year

11.6%

no perpetual growth

Market value breakdown€36.3B market value, price as of 11/06/2026

€28.3B book value
€8.1B premium over book value
  • ROE 5-yr avg 6.8%
  • ROE 10-yr avg 7.3%
  • required 11.6%

Valuation against its own history

Price to book 1.29×, within its usual range.

Middle half of 20 quarters: 1.10× to 1.45×, median 1.26×.

Measures only against its own past, not against what the company is worth. Price as of 11/06/2026.

No sign supports the expectation, 3 speak against it.

What supports it

with respect to the priced-in expectation

No indication in the stored figures.

What speaks against it

with respect to the priced-in expectation

  • Expectation above the company's own record priced in 11.6%, achieved at most 7.3%
  • Revenue declined revenue −13.7% year on year
  • Volatile earnings 5 drops or sign changes in up to 10 years

Since the last quarter

Q1 → Q2 2026

Mostly better than the previous quarter: 1 of 1 change for the better.

  • Shares outstanding349M → 325M−7.1%better

3 more unchanged: Revenue, 12 mo., EBIT margin, Return on equity

Derivation

How the sector comparison is derived

Each area value is the average of its metrics' ranks within the sector (0 to 100, 50 is the middle). For metrics where lower is better, the rank is mirrored. The overall value is the average of the area values.

Price as of 11/06/2026.

Profitability30.5below the middleEarns less than the sector: EBIT margin 7.64%, sector 23.06%.
MetricStockSector medianPosition in sector
Return on equity11.02%12.46%Rank 39
Return on capital (Greenblatt)172.61%59.04%Rank 71
EBIT margin7.64%23.06%Rank 7
FCF margin10.29%19.82%Rank 26
Gross margin31.06%65.53%Rank 9
Growth6.7below the middleGrows more slowly than the sector: Sustainable growth (ROE × retained earnings) 0.00%, sector 1.25%.
MetricStockSector medianPosition in sector
Revenue growth, 1 year−13.74%7.39%Rank 7
Earnings growth, 3 years per yeardoes not count towards the rank–15.20%
Earnings growth, 5 years per yeardoes not count towards the rank–15.17%
Sustainable growth (ROE × retained earnings)0.00%1.25%Rank 6
Valuation81.4above the middleValued lower than the sector: EV/sales −0.46, sector 2.82.
MetricStockSector medianPosition in sector
Earnings yield8.57%6.47%Rank 78
FCF yield15.49%7.16%Rank 78
EV/saleslower is better−0.462.82Rank 89
EV/EBITlower is betterdoes not count towards the rank−6.0314.24
Momentum63.6above the middleShare price doing better than the sector: Share price, 6 months 18.77%, sector 8.71%.
MetricStockSector medianPosition in sector
Share price, 1 year3.74%7.80%Rank 43
Share price, 6 months18.77%8.71%Rank 80
Share price, 3 months3.45%0.45%Rank 61
Distance from 52-week high−5.84%−10.68%Rank 71
Quality53.0around the middleQuality about like the sector.
MetricStockSector medianPosition in sector
Accruals (Sloan)lower is better3.07%1.23%Rank 32
Change in share countlower is better−2.61%−0.60%Rank 74
Dividend streak in years175Rank 89
Price reaction to results, market-adjusted−2.69%0.00%Rank 17
Balance sheet & risk57.7around the middleRisk about like the sector.
MetricStockSector medianPosition in sector
Equity ratio4.19%9.21%Rank 11
Net debt/EBITDAlower is better−14.330.12Rank 92
Debt to equitylower is better0.710.90Rank 59
Volatility, 1 yearlower is better22.52%25.95%Rank 69

Ten years in figures

Revenue from $58.8B (2016) to $61.0B (2025), 0.4% a year.

Fiscal years, amounts in USD
YearRevenue, $BNet incomeReturn on equityShares
201658.8$4.4B9.5%430M
201759.7$7.9B14.5%436M
201863.0$4.1B8.4%426M
201964.8$4.2B6.6%411M
202057.0−$374.0M−0.6%396M
202171.1$8.9B14.3%390M
202257.0−$1.6B−10.1%372M
202354.3$2.5B8.9%365M
202470.7$2.7B9.8%359M
202561.0$3.6B11.0%350M
3.6 / 10Not ratedStockScorer score4 of 11 points

2 of 7 StockScorer Score rules met · How the score is built

Prudential Financial, Inc. mainly meets criteria in the Valuation category. Result from 18 strategies checked.

This stock · Profitability: 33%This stock · Growth: 0%This stock · Valuation: 100%This stock · Momentum: 0%Median of all stocks · Profitability: 33%Median of all stocks · Growth: 0%Median of all stocks · Valuation: 0%Median of all stocks · Momentum: 0%50%100%ProfitabilityGrowthValuationMomentumThis stockMedian of all stocks

How Prudential Financial, Inc.'s score is built

This is how the StockScorer Score strategy, the flagship rule set, calculates the points for Prudential Financial, Inc. It compares return and cash-flow metrics with the median of the company's own sector and checks growth and price trend.

2 of 7 rules met

4 of 11 points

The rule “Exclusion: financial and real estate stocks” applies. The stock is therefore not rated regardless of the points scored.

  1. Free cash flow yield above the sector medianmet2 of 2 points
  2. Return on capital (Greenblatt ROC) above the sector medianmet2 of 2 points
  3. Return on equity above the sector mediannot met0 of 1 point
  4. Free cash flow margin above the sector mediannot met0 of 2 points
  5. Revenue growth above 15%not met0 of 2 points
  6. 3-year earnings growth above 12% p.a.no data0 of 1 point
  7. 12-month share price more than 20 percentage points ahead of the marketnot met0 of 1 point
  8. Exclusion: financial and real estate stocksapplies

Detail data

How does Prudential Financial, Inc. stock perform across 18 strategies?

Excerpt from 18 strategies checked. The full evaluation is visible after a free sign-up.

12 more strategies locked

With a free account, you can see the match across all strategies checked in one complete overview.

  • Defensive: Low Volatility
  • StockScorer Score
  • Growth Momentum (CAN SLIM principle)
  • Moat Quality
  • Dividend Aristocrats & Continuity
  • Mohanram G-Score: Growth Quality
  • Altman Z-Score: Stress Test
  • Levermann Strategy (13 Criteria)
  • Earnings Quality: Accrual Check (Sloan)
  • Balanced GARP
  • High-Growth / Rule of 40
  • PEG Strategy (inspired by Peter Lynch)

Prudential Financial, Inc. key metrics: P/E, P/B and equity ratio

Selected fundamental metrics for Prudential Financial, Inc.

MetricStockSector
P/E ratio11.715.2
P/B ratio1.31.8
Return on equity (ROE)11.0%12.5%
Equity ratio4.2%9.2%
Debt-to-equity (D/E)0.710.90
Dividend yield4.7%3.3%

Similar stocks in Financial Services

How comparable stocks in the same sector score in the StockScorer model.

SymbolCompanyRating
PRUPrudential Financial, Inc.this page
AFLAflac IncorporatedLow0.0
METMetLife IncLow5.5
UNMUnum Grouplocked
GLGlobe Life Inclocked
8750.TDai-ichi Life Holdings Inclocked

Frequently asked questions about Prudential Financial, Inc. stock

How does Prudential Financial, Inc. stock (PRU) score in the StockScorer model?
Prudential Financial, Inc. stock reaches a StockScorer score of 3.6 out of 10, but is not rated (exclusion rule: Exclusion: financial and real estate stocks).
What is Prudential Financial, Inc.'s P/E ratio?
Prudential Financial, Inc.'s P/E ratio is 11.7. The Financial Services sector median is 15.2.
What sector is Prudential Financial, Inc. in?
Prudential Financial, Inc. is assigned to the Financial Services sector. Its rank within the sector is 48.8 out of 100: 100 means the stock leads its peer group of large and mid-cap sector stocks in every measured area.

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